Email Marketing RulesThe Last Word on March 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Marketing ROI: What leads to better returns? (Litmus) Take action and stay up-to-date with dynamic email in Gmail (Google) Audiences, targeting and signups (Word to the Wise) Good Copy is Good…
The Last Word on January 2019
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Hot New Channel for Reaching Real People: Email (Wall Street Journal) Reputation is in the eye of the beholder (Word to the Wise) You’ve Still Got Mail (Forrester) Sailthru Joins the…
The Last Word on December 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Email Innovations That Most Interest Consumers (MarketingProfs) You can now ask Amazon Alexa to read your email messages and respond by voice — here’s how (CNBC) Verizon says Oath is dead….
The Last Word on November 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Accessibility: How to Craft the Perfect Accessible Email (EmailMonks) The Challenges of Attribution in Email Marketing (OnlyInfluencers) Introducing Reminders and Unsubscribe features in Yahoo Mail (Yahoo! Mail Blog) Insightful & entertaining…
The Last Word on October 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Microsoft introduces new “verified” icons for businesses (250ok) Why BIMI is Important for Email Deliverability (Inbox Pros) Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud (TechCrunch) The…
The Last Word on September 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Adobe gets its company, snaring Marketo for $4.75 billion (TechCrunch) Say Goodbye to Inbox by Gmail (TechCrunch) Mark Ritson: We’re a very long way from declaring marketing a science (MarketingWeek) This is…
The Last Word on August 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Mossberg: The Disappearing Computer (Recode) Email Workers Bogged Down With Operational Tasks: Study (MediaPost) Give Your Email Team the Keys to the Marketing Database (Neverbounce) The Importance of Email File Size (SparkPost)…
The Last Word on July 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email still public’s preferred marketing channel, even after GDPR (The Drum) Email Design for Subscribers with ADHD (iContact) The Great Email Escape (Return Path) Get the Attention and Investment Your Email Program…
The Last Word on June 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports California passes landmark privacy legislation (IAPP) Yahoo Mail aims at emerging markets and casual users, launches versions for mobile web and Android Go (TechCrunch) GDPR Aftershocks: What Happened to Deliverability? (ClickDimensions) 4…
The Last Word on May 2018
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports After GDPR, here come the Unintended Consequences (MarTech Today) Browse abandonment email test results (ZettaSphere) Privacy Commissioner issues new guidance to help address consent challenges in the digital age (Office of the…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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