Email Marketing RulesHow to Use Apple’s Auto Opens Safely
The most disruptive element of Mail Privacy Protection is that Apple creates a mountain of fake auto-generated open signals to obscure the real opens generated by your subscribers. With MPP adoption at greater than 95%, that mountain is pretty big, especially for B2C brands. Brands’ email marketing programs have been affected differently…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
91 Days Success Podcast: Email Marketing Unleashed
I join Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. During the 50-minute podcast, we talk about: How I got my start in email marketing Why I wrote the 1st edition of Email Marketing Rules Why I’ve now…
Validity’s Email After Hours Podcast: Why We’re Still Mad About Apple’s MPP
Since Apple introduced it in 2021, Mail Privacy Protection has had a profound impact on how email marketers operate and many are still struggling with how to adapt. I join Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to discuss everything MPP. We tackle the following questions: How…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Your Most Important Job as an Email Marketer Is…
When you saw the headline for this article, what did you think? Perhaps you thought… To get your campaign opened? To get your campaign clicked? To get a campaign conversion? In this guest column for MarketingProfs, I explore where email programs should put their focus. >> Read the full article on MarketingProfs.com
Email Marketing Trends for 2023: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
4 Major Factors Impacting Email Marketing Performance This Holiday Season
Measuring your email marketing performance can be tricky in the best of times. Lately, it has been extra challenging. After all, it’s not just about getting the right data. It’s then about sifting through that data to find the right insights. This holiday season, you’ll want to be mindful of several factors…
4 Ways Brands Go Wrong With Digital Marketing Metrics
Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. That’s because the end of third-party cookies, the introduction of Mail Privacy…
Mailgun Podcast: Silver Linings in Omnichannel Marketing
“Deliverability and strategy are inexorably intertwined. Deliverability sets the floor for what we need to achieve.” That was just one of the things I said during my time on Email’s Not Dead podcast with Mailgun’s Jonathan Torres, Eric Trinidad, and Nick Schafer. During our conversation, which focused heavily on deliverability and performance…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
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