Email Marketing RulesLeap Day Campaigns: 29 Messaging Ideas
It’s a marketing opportunity that comes around only once every four years. It’s Leap Day. With the next one coming up on Feb. 29 in 2024, the extra day is added to the shortest month of the year because the Earth takes approximately 365.25 days to orbit the sun, so every fourth…
What Keeps Me Up at Night about Generative AI
During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann’s point of view was…
New Gmail & Yahoo Deliverability Requirements: What Senders Need to Do
One of the hallmarks of the email channel is a lack of standards and a lack of universal support for all but the most fundamental elements of email. For example, there are no standards around HTML and CSS code support; dark mode is implemented differently across email clients; spam filtering at different…
The Last Word on September 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use (SparkToro) Why Some Companies Are Not Increasing Spend on Generative AI (MarketingProfs)…
The Critical Differences between Machine Learning & Generative AI Today
The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led to significant confusion. First, because of our natural tendency to drop words…
Fourth Quarter 2023 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. Our fourth quarter guide contains a 23-point checklist that helps you wrap up…
SocketLabs: Email in 2025
Email marketing is a channel that is constantly in flux. Technology, the law, consumer expectations and behaviors, inbox and mailbox providers, and business goals all affect how the channel operates and where it’s headed. To help marketers get a bead on where the channel is headed, I join 25 other email marketing…
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…
The Most Critical Email Deliverability Questions
The most critical email deliverability questions are YOUR QUESTIONS. That’s why Oracle Marketing Consulting’s veteran Email Deliverability Services team made themselves available to answer questions from the digital marketing community during a special open forum webinar. Chances are you have many of the same questions that were raised by your peers about…
Accepting that You Can’t Change People… or Subscribers or Inbox Providers
You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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