Email Marketing RulesAdapting to the Most Active Inbox Provider Environment Ever
The launch of Mail Privacy Protection by Apple in 2021 kicked off the largest wave of inbox changes in more than a decade. Hide My Email, Link Tracking Protection, Deal Annotations, Deal Cards, AI Summaries, Brand Message Groupings, Branded Mail … It’s a wave of innovation that continues strong to this day….
Which Email Marketing Trends Are Truly Worth It?
Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and…
The Last Word on May 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports A DMARC Record Is Only a Suggestion (Spamtacular) Why Customer Identity is Moving to the Enterprise Data Layer (Email Vendor Selection) Accessibility Report 2026 (Email Markup Consortium) Meta…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
