Email Marketing RulesWhy Loyalty Data Stays Underutilized
Georgia Gkolfinopoulou and I join Loyalty TV to discuss new research from Forrester (commissioned by Zeta Global) that explains why marketers are underusing loyalty data and how brands can overcome those barriers. With host Bridget Blaise-Shamai, we talk about:
- The major findings of the survey of more than 300 loyalty professionals
- The execution gap that exists with loyalty data
- How brands are measuring loyalty success
- How to unlock the full value of loyalty data across channels
- What loyalty marketing looks like a year from now
Or listen to the podcast version on Apple Podcasts or wherever you get your podcasts.
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
