Only Influencers’ Email Metrics Project: Ask the Right Email Questions

Ask the Right Email Questions

Email metrics are confusing and can be easily misunderstood and misused. To help marketers avoid mistakes, Only Influencers has launched The Email Metrics Project at oimetrics.com. This website is home to definitions, articles, and videos to educate marketers on how to calculate and appropriately use email marketing metrics. I’m honored to have…

LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection

LiveIntent's Real Time Banter podcast about Apple's Mail Privacy Protection

I talk about all things MPP with LiveIntent’s Kerel Cooper and Jessica Muñoz. We discuss: What exactly is Mail Privacy Protection? How will Mail Privacy Protection affect testing within email? What metrics should marketers hone in on during this time? How should marketers approach data hygiene with these changes? What do these…

Audience Acquisition Source Ideas to Explore: An Oracle Consulting Checklist

Audience Acquisition Source Ideas to Explore

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

How Many of My Subscribers Will Be Affected by Apple’s Mail Privacy Protection?

How Many of My Subscribers Will Be Affected by Apple’s Mail Privacy Protection?

Marketers now realize that Apple’s Mail Privacy Protection will impact a wide range of email marketing functions. By generating false opens, distorting open times, and obscuring IP addresses and device information, Apple’s changes will affect everything from email analytics and deliverability to email strategy and design in a significant way. However, some…

Hide My Email: A New Reason to Only Accept Corporate Email Addresses

Hide My Email - A New Reason to Only Accept Corporate Email Addresses

Lead-generation forms and promotional email signups are a value exchange between B2B marketers and their intended audiences. In exchange for research and other content, B2B brands hope to: Improve how form-completers think of their brand, hopefully nudging them toward an eventual conversion Identify the form-completer and the company they represent, and then…

The 7 Factors that Determine Email Deliverability

The 7 Factors That Determine Email Deliverability

Poor email deliverability can be costly, causing a brand’s emails to end up in the spam folder or blocked entirely instead of reaching their subscribers. While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors, all of which are directly or indirectly under their…

The Last Word on July 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Real Impact of Email Tracking (Taxi for Email) Screen Reader User Survey #9 Results (WebAIM) Insightful & entertaining tweets Copy Experiment: Don’t write a “call to action” Write a “call to…

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to say…

Dyspatch: 11 Quick Tips to Avoid the Email Spam Folder

11 Quick Tips to Avoid the Email Spam Folder

There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder. In this post, Dyspatch talks with me and three other email experts to assemble 11 quick, proven ways to send emails that always land in…

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