Email Marketing Rules7 Ways to Get More Email Clicks in the Age of MPP
By flooding email service providers with auto-generated opens, Apple’s Mail Privacy Protection (MPP) has substantially devalued email opens and dramatically increased the value of the next most common email action—clicks. In the wake of MPP, clicks have become much more important in two critical areas of email marketing. First, clicks have become…
4 Ways to Maximize Double Opt-In Confirmations
One of the many impacts of Apple’s Mail Privacy Protection is that it’s now significantly more difficult to determine whether a subscriber is active or inactive. This challenge has led to a decline in deliverability rates and contributed to a spike in Spamhaus listings, with many marketers feeling forced to take greater…
Inboxing Podcast: Special Guest Chad White
I join host Hillel Berg for the second season of the Inboxing Podcast. During the hour-long conversation, we talk about: Mobile-friendliness Inclusive design and email accessibility Email marketing’s unique advantages The need to continue desiloing the email marketing channel List building Why I wrote “Email Marketing Rules” My top 5 email marketing…
The Evolving Use of the Email Snooze
The email snooze began humbly as a way to reduce unsubscribes during brands’ highest volume times of the year. Positioned before “unsubscribe” on the unsubscribe page, the snooze option would let a subscriber pause their subscription for, say, 30 days or until the end of the selling season, such as the holiday…
Audience Acquisition Source Ideas to Explore: An Oracle Consulting Checklist
Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…
Dyspatch: 11 Quick Tips to Avoid the Email Spam Folder
There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder. In this post, Dyspatch talks with me and three other email experts to assemble 11 quick, proven ways to send emails that always land in…
Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter
We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted…
ZeroBounce: Focus on Managing Subscribers, Not Campaigns
I recently joined Corina Leslie for an interview on the ZeroBounce Blog. We talked about everything from how to learn more about email marketing to the biggest mistakes email marketers make to what to keep in mind this holiday season. For instance, Corina asked… How did you get into email marketing? How…
On-Demand Webinar: The Most Critical Email Deliverability Questions
The most critical email deliverability questions are YOUR QUESTIONS, especially during this time when so many companies and email programs have been disrupted and are under so much pressure. To help you get the answers you need, Oracle CX Marketing Consulting’s Email Deliverability Services team got together to answer pre-submitted and live…
Double Opt-In Best Practices
Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. In this post, we answer key questions about double opt-in, including: How does a…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
Features
