Emarsys: How to Prepare for the GDPR
On May 25, 2018, the Global Data Protection Regulation (GDPR) will go into effect. The new regulation is designed to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” In this mini eBook, Emarsys…
Category: Uncategorized
Tags: Permission, The Law
Webinar Recording + Q&A: Email Tactics Customers Hate
There’s a disconnect in today’s email marketing technology. While some tactics are helping brands get closer to their customers, others are undermining their return on investment by pushing customers away. For instance, 17% of brands are buying email addresses to grow their list and reach new prospects. However, many of those brands…
6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers
While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. This is especially true in the email marketing industry, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them,…
Sleeknote’s E-Commerce Boost Podcast: The Hierarchy of Subscriber Needs
I’m honored to be among the first guests on Sleeknote’s new podcast, E-Commerce Boost. In my episode, I spoke with Sleeknote’s Julie Fjeldgaard about the Hierarchy of Subscriber Needs. I explain why creating respectful, functional, valuable, and remarkable email experiences is critical to email marketing success. In addition to the Hierarchy of…
Category: Uncategorized
The POGLE Media Model: Why Email Marketing Isn’t Owned Media
Email is the worst and most frustrating kind of owned media—because it’s not owned media at all. Email is like a pet dog. He doesn’t behave just because you “own” him. If you think of email marketing as owned media, chances are that you struggle. Perhaps you rail against Outlook messing up…
Category: Uncategorized
Tags: Permission
Are You Satisfying All 4 Levels of the Hierarchy of Subscriber Needs?
Creating relevance is the key to boosting email marketing performance, return on investment, and deliverability. However, it can be confusing and daunting to craft a plan that increases the relevance of your email messages. We have a four-part framework that will set you on the right path. It’s called the Hierarchy of…
Report: 2017 State of Email Deliverability
Email marketers can be successful in spite of deliverability problems, but why take the hard path? Make your life easier by avoiding the behaviors that lead to trouble in the first place. After surveying more than 3,500 marketers, we’ve identified the practices that clearly lower email marketers’ risks of being blocked or…
Category: Uncategorized
Tags: Deliverability, Inactivity, List Building & Profiling, Permission
Marketing Cloudcast: It’s 2017. Are You Still Making These Email Marketing Mistakes?
I was fortunate to be asked back to be a guest again on Salesforce’s Marketing Cloudcast, which is hosted by Heike Young and Joel Book. During the 34-minute episode, we discussed the upcoming 3rd edition of my book, Email Marketing Rules, and what has changed over the years and is on the…
Category: Uncategorized
Tags: Deliverability, Industry Perspective, Permission, Targeting & Personalization
6 Email Marketing Manipulations that Should Stop
While many brands have embraced customer-centricity, there are many relics of brand-centric thinking still out there in the email marketing world, unfortunately. Here are 6 email marketing manipulations that we should stop in 2017: Using passive aggressive email signup and opt-out language Mandatory email opt-ins with purchase Hiding behind people’s names to…
Category: Uncategorized
Tags: Permission, Subject Lines & Envelope Content, Unsubscribe Process
Key Success & Failure Metrics for the Hierarchy of Subscriber Needs
Subscriber expectations have grown steadily over the years, driven higher by a wide range of factors, including the adoption of smartphones, the increase in targeting, and the rise in omnichannel experiences. For email marketers to be successful, they must exceed or at least meet these expectations, which can be measured by a…
Category: Uncategorized
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Topics
Recent Posts
Archives
- October 2024 (6)
- September 2024 (9)
- August 2024 (7)
- July 2024 (4)
- June 2024 (7)
- May 2024 (6)
- April 2024 (6)
- March 2024 (9)
- February 2024 (10)
- January 2024 (7)
- December 2023 (7)
- November 2023 (6)
- October 2023 (9)
- September 2023 (6)
- August 2023 (9)
- July 2023 (7)
- June 2023 (8)
- May 2023 (8)
- April 2023 (9)
- March 2023 (9)
- February 2023 (6)
- January 2023 (10)
- December 2022 (5)
- November 2022 (7)
- October 2022 (10)
- September 2022 (9)
- August 2022 (6)
- July 2022 (5)
- June 2022 (8)
- May 2022 (7)
- April 2022 (4)
- March 2022 (9)
- February 2022 (7)
- January 2022 (7)
- December 2021 (5)
- November 2021 (7)
- October 2021 (9)
- September 2021 (7)
- August 2021 (9)
- July 2021 (6)
- June 2021 (8)
- May 2021 (6)
- April 2021 (3)
- March 2021 (6)
- February 2021 (6)
- January 2021 (9)
- December 2020 (8)
- November 2020 (6)
- October 2020 (10)
- September 2020 (9)
- August 2020 (8)
- July 2020 (10)
- June 2020 (12)
- May 2020 (6)
- April 2020 (5)
- March 2020 (8)
- February 2020 (6)
- January 2020 (7)
- December 2019 (6)
- November 2019 (5)
- October 2019 (8)
- September 2019 (3)
- August 2019 (5)
- July 2019 (6)
- June 2019 (3)
- May 2019 (7)
- April 2019 (2)
- March 2019 (4)
- February 2019 (3)
- January 2019 (5)
- December 2018 (9)
- November 2018 (7)
- October 2018 (11)
- September 2018 (7)
- August 2018 (9)
- July 2018 (7)
- June 2018 (5)
- May 2018 (5)
- April 2018 (7)
- March 2018 (8)
- February 2018 (3)
- January 2018 (6)
- December 2017 (8)
- November 2017 (8)
- October 2017 (4)
- September 2017 (6)
- August 2017 (5)
- July 2017 (11)
- June 2017 (9)
- May 2017 (8)
- April 2017 (5)
- March 2017 (5)
- February 2017 (3)
- January 2017 (5)
- December 2016 (11)
- November 2016 (6)
- October 2016 (5)
- September 2016 (10)
- August 2016 (10)
- July 2016 (6)
- June 2016 (6)
- May 2016 (8)
- April 2016 (7)
- March 2016 (9)
- February 2016 (8)
- January 2016 (8)
- December 2015 (7)
- November 2015 (8)
- October 2015 (7)
- September 2015 (8)
- August 2015 (4)
- July 2015 (8)
- June 2015 (4)
- May 2015 (6)
- April 2015 (8)
- March 2015 (6)
- February 2015 (9)
- January 2015 (7)
- December 2014 (13)
- November 2014 (7)
- October 2014 (9)
- September 2014 (11)
- August 2014 (13)
- July 2014 (9)
- June 2014 (6)
- May 2014 (8)
- April 2014 (6)
- March 2014 (11)
- February 2014 (7)
- January 2014 (8)
- December 2013 (10)
- November 2013 (8)
- October 2013 (11)
- September 2013 (10)
- August 2013 (12)
- July 2013 (9)
- June 2013 (10)
- May 2013 (12)
- April 2013 (7)
- March 2013 (9)
- February 2013 (5)