Email Marketing RulesThe Biggest Email Marketing Opportunities for B2B Brands
B2B marketers have tons of upside opportunities to improve their email marketing programs. That’s the positive spin on one of the central findings of the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency, which found that B2B brands have adopted a wide range of email marketing trends…
Email Marketing Sustainability: Everyone Can Play a Part
Given that every email takes electricity to send and store, how can email marketers lower their carbon footprint? That was the central question behind “Green Your Emails,” the keynote presentation by Zillow’s Alice Li at Litmus Live last fall. Despite the increasing number of headlines about climate change and extreme weather, it’s…
The Email Marketing Trends that Are Seeing Adoption & Success
Marketers constantly wrestle with which tactics and technologies they should invest their time and money in. For email marketers, the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency provides valuable insights to help them make the best decisions for their brands this year. The report is full…
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Email Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
2024 State of Email Trends Report
Building on our long-running annual research on email marketing trends, Oracle Digital Experience Agency has partnered with Litmus on a new State of Email Trends report that brings to light valuable details and critical nuances around which email tactics and technologies marketers are using and the success they’re seeing. The report examines…
AI Copyright Infringement: People vs. Machines
The New York Times and many other content creators and authors are suing generative AI pioneer OpenAI and Microsoft, claiming they trained their ChatGPT product on copyrighted material without permission nor compensation. These lawsuits have many people asking some variation on the question: “Should we penalize a chatbot for doing what all…
Email’s Not Dead Podcast: The Latest Changes to Email Marketing
Email marketing is constantly changing, which was the driving force behind me writing a 4th Edition of “Email Marketing Rules.” I join Email’s Not Dead podcast hosts Jonathan Torres and Eric Trinidad to talk about the latest edition of my book and the major changes that have happened just since its release…
Email Geeks Show Podcast: The Trends Shaping the Future of Email Marketing
The email marketing channel is always evolving. It has changed tremendously over the past decade and forces have already been unleashed that will drive dramatic changes in the years ahead. In this first episode of the new Email Geeks Show podcast, host Sella Yoffe and I have an extended conversation about those…
3 Tailwinds Driving Focus on Building Direct Customer Relationships
It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
