Webbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?

What are the top 3 skills for a successful email marketer in 2023

Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have: Curiosity…about consumer behavior, new platform developments, and more A comfort with numbers, as the art and science of email marketing…

12 Trends a-Trending: What to Plan for This Holiday Season

12 Trends a-Trending: What to Plan for This Holiday Season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…

Webbula: What Are the Top 3 Reasons You Love Working in Email Marketing?

What Are the Top 3 Reasons You Love Working in Email Marketing?

Along with 10 other email experts, I share my top 3 reasons why I love working our industry. For me, it comes down to: Loving the constant evolution of the channel and the fact that there’s always something new to talk about Enjoying the emphasis on data and insights, in addition to…

What’s Wrong with Email Marketing?

What's Wrong with Email Marketing?

As powerful and unique as email marketing is, it’s far from perfect. If you want to grasp some of its imperfections, just look at what the inbox and mailbox providers have been doing. The features they’re pushing will give you a sense of what they feel is wrong with the channel. Here…

Customer First Thinking Podcast: Email Still Rules

Customer First Thinking Podcast with Chad White

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing…

On-Demand Webinar: How to Transform Your Customer Experience with a CDP

How to Transform Your Customer Experience with a CDP

Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer…

How to Trim Your Out-of-Control Martech Stack

How to Trim Your Out-of-Control Martech Stack

I couldn’t agree more with Bonnie Crater’s first prediction in her recent MarketingProfs article on the Top 3 B2B Marketing Predictions for 2022, which is that “B2B marketers will trim their tech stacks.” In her article, she says, “B2B marketers will look for opportunities to consolidate and simplify their tech stacks, paring…

Webbula: How Did the Email Industry Do During the Pandemic?

How do you think the email industry did during the pandemic?

Email marketing was in heavy use during the early months of the pandemic. Webbula reached out to 9 email marketing experts, including me, to get our take on how the email industry did? There were definitely a variety of opinions on just how we did as an industry. In my answer to…

Inboxing Podcast: Special Guest Chad White

Inboxing Podcast with Special Guest Chad White

I join host Hillel Berg for the second season of the Inboxing Podcast. During the hour-long conversation, we talk about: Mobile-friendliness Inclusive design and email accessibility Email marketing’s unique advantages The need to continue desiloing the email marketing channel List building Why I wrote “Email Marketing Rules” My top 5 email marketing…

The Future of Email Podcast: A Conversation with Chad S. White of Oracle

The Future of Email Podcast - A Conversation with Chad S. White of Oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…

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