On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

The Biggest Shifts in Email Marketing Trends for 2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We…

Uplers: 29 Experts on Email Trends to Watch for in 2021

29 Email Experts on Email Marketing Trends to Watch for in 2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…

Inboxroad: How to Build a Strong Email Program in the Years Ahead

Inboxroad: How to Build a Strong Email Program in the Years Ahead

I recently spoke with Ferry van Hoolwerff for an interview on the Inboxroad blog. While we talked about a range of issues, much of the conversation revolved around how marketers should prepare for the years ahead in order to build stronger email marketing programs. Here are the questions Ferry asked me: How…

EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White

EmailTalk Podcast episode with Chad White

I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email…

UNSPAM Conference: Work & Industry Trends

UNSPAM - Work Trends presentation

I had the honor of presenting at Really Good Emails’ UNSPAM conference in March. It was special in part because the RGE team asked me to present the results of their annual industry survey. More than 1,500 email marketers completed the survey, which asked them about their time and experiences in the…

Mobile Matters Podcast: Email Is NOT Dead. Stop Asking.

Mobile Matters - Chad White

How many times have you seen a headline claiming that email is dead? You’ve likely seen this headline countless times and probably have clicked on a few articles about it, too. However, the truth of the matter is that email is NOT actually dead and is very much alive. I drove this…

9 Reasons Why Email Marketing Is Still the King of Customer Engagement

Why Email Is Still the King of Customer Engagement

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. Email marketing’s return on investment remains stellar, returning $38 for every…

Hard Learned Lessons from Giving 100+ Talks and Webinars

Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars

At Litmus, we pride ourselves on having lots of first-time speakers at our Litmus Live conferences in Boston, San Francisco, and London. To help put these very talented—but often very nervous—email marketing experts at ease, we do everything we can to provide them with the information they need to make their sessions…

The Under-Staffing of Email Marketing Teams: 4 Faulty Justifications

4 Faulty Justifications for Under-Resourcing Email Marketing Teams

Insufficient staffing and resourcing are major, persistent problems in the email marketing industry. Email marketers told Litmus that insufficient staffing was No. 2 on their list of the biggest email marketing challenges of 2018. They also told us that adding new staff and expanding their use of agencies and freelancers was at…

Benchmark Email’s Podcast: When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally

Benchmark Email's Heart of Business Podcast

I recently joined Andy and Daniel for Benchmark Email’s Heart of Business Podcast. During the 53-minute podcast, we talked about… How I got into the industry from my previous life as a journalist at Conde Nast and Dow Jones How email marketing has changed over the years How email marketing is a…

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