Email Marketing Rules4 Trends Affecting Digital Marketing This Holiday Season
Every holiday season brings its own unique challenges. Here are four of the biggest ones affecting the 2025 holiday season and how marketers can adapt to those challenges. K-Shaped Economy Inflation Untamed Tariffs & Buying Local Social Media Influencers & AI Slop >> Read the full article on CMSWire.com
First Quarter 2025 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
A Year of Campaign Subject Lines: Inspiration from 2024
A catchy, yet descriptive subject line for your email or title for your SMS or push message can give your campaign a sizable boost. One way to stand out and be more relevant is to have a hook that’s connected to a holiday, season, or occasion—like the nearly 1,000 we highlight in…
The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season. In the infographic in this post,…
Year-in-Review Marketing Campaigns: Don’t Drop the Ball
As we approach the new year, some brands will be sending year-in-review campaigns—and perhaps should be, too. These typically include detailed information about how your customers engaged with your brand over the year, with an eye on how they got value from that engagement. They’re the most popular with service- and entertainment-oriented…
Content Calendar Assistant 2025
Everybody can use a little help coming up with content ideas. And everybody can use a heads up to make sure they don’t look foolish or insensitive by launching campaigns that clash with US or international holidays, occasions, or events. Oracle Digital Experience Agency’s Content Calendar Assistant provides that help. To aid…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
Get Inspiration from Our Holiday Subject Line Word Cloud
As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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