12 Trends a-Trending: What to Plan for This Holiday Season

12 Trends a-Trending: What to Plan for This Holiday Season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…

​​Best Days to Send Email Marketing Campaigns This Holiday Season

The Best Days to Send Email Campaigns This Holiday Season

This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just…

Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign

How to Launch a Successful Holiday Campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…

Third Quarter 2022 Holiday Marketing Quarterly

Third Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…

Get Inspiration from Our Holiday Subject Line Word Cloud

Get Inspiration from Our Holiday Subject Line Word Cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…

Second Quarter 2022 Holiday Marketing Quarterly

Second Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Our second quarter checklist is…

5 Digital Marketing Takeaways from the 2021 Holiday Season

5 Digital Marketing Takeaways From the 2021 Holiday Season

A second consecutive chaotic and stressful holiday season is over—and just like last year, it’s tempting to want to close the book on it and never look back. However, that would be a mistake, as there are always lessons to be learned from Christmas Past that can help with our Christmas Future….

First Quarter 2022 Holiday Marketing Quarterly

First Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating…

ZeroBounce: How to Make Your Holiday Emails Stand Out

Holiday Email Marketing Tips- How to Make Your Emails Stand Out This Year

The holiday season can be overwhelming for email marketers. Most B2C marketers create and send considerably more campaigns and they’re full of worries. In addition to fearing that their increased email volumes will trigger spam filters, they worry about whether their emails will stand out in crowded holiday inboxes. To gather the…

Best Days to Send Email Marketing Campaigns This Holiday Season

Best Days to Send Email Marketing Campaigns This Holiday Season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing…

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