Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards

Navigating the Post-Holiday Season

The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. Some of those effects are negative, such as gift returns and holiday-accumulated consumer debt. And some of them are positive, such as increased gift…

How to Fill Your Digital Marketing Content Calendar in 8 Steps

How to Fill Your Digital Marketing Content Calendar

A blank content calendar can be daunting. Here’s the 8-step approach that Oracle Marketing Consulting’s Creative Services team uses to build out content plans with our clients. Let’s start with major events that typically involve campaigns that last weeks or even months. These are our tentpole campaigns around which we build our…

First Quarter 2023 Holiday Marketing Quarterly

First Quarter 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Marketing Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities,…

4 Major Factors Impacting Email Marketing Performance This Holiday Season

4 Major Factors Impacting Email Marketing Performance This Holiday Season

Measuring your email marketing performance can be tricky in the best of times. Lately, it has been extra challenging. After all, it’s not just about getting the right data. It’s then about sifting through that data to find the right insights. This holiday season, you’ll want to be mindful of several factors…

Fourth Quarter 2022 Holiday Marketing Quarterly

Fourth Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…

12 Trends a-Trending: What to Plan for This Holiday Season

12 Trends a-Trending: What to Plan for This Holiday Season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…

​​Best Days to Send Email Marketing Campaigns This Holiday Season

The Best Days to Send Email Campaigns This Holiday Season

This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just…

Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign

How to Launch a Successful Holiday Campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…

Third Quarter 2022 Holiday Marketing Quarterly

Third Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…

Get Inspiration from Our Holiday Subject Line Word Cloud

Get Inspiration from Our Holiday Subject Line Word Cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…

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