Email Marketing RulesThe Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season. In the infographic in this post,…
Year-in-Review Marketing Campaigns: Don’t Drop the Ball
As we approach the new year, some brands will be sending year-in-review campaigns—and perhaps should be, too. These typically include detailed information about how your customers engaged with your brand over the year, with an eye on how they got value from that engagement. They’re the most popular with service- and entertainment-oriented…
Content Calendar Assistant 2025
Everybody can use a little help coming up with content ideas. And everybody can use a heads up to make sure they don’t look foolish or insensitive by launching campaigns that clash with US or international holidays, occasions, or events. Oracle Digital Experience Agency’s Content Calendar Assistant provides that help. To aid…
How to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season. To help you get more out of your email marketing efforts…
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
Get Inspiration from Our Holiday Subject Line Word Cloud
As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…
Holiday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…
Seasonal Email Strategies: Stand Out on Black Friday & Cyber Monday
Everyone wants to have their email marketing campaigns stand out during the Thanksgiving–to–Cyber Monday time period. And for good reason. Based on an examination of email campaign performance among retailers and ecommerce brands using Oracle Responsys, campaigns sent during the Cyber 5 weekend routinely generate the highest revenue per email for the…
12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]
The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for as…
Third Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
