Holiday Marketing Quarterly: Second Quarter 2021 Checklist

2021 Q2 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…

Uplers: 29 Experts on Email Trends to Watch for in 2021

29 Email Experts on Email Marketing Trends to Watch for in 2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…

On-Demand Webinar: Modular Email Architecture

Oracle - Modular Email Architecture

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architecture and reaping significant improvements….

Sendinblue: 15 Experts Predict the Future of Email

Sendinblue - Email Marketing Trends for 2021

From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year. My advice centers on the fact that changing…

Coherent Path Podcast: Coherent Thoughts with Chad S. White

Coherent Path podcast - Chad White

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How…

Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. But even that is an increasingly tall order…

Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter

Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter

We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted…

Modular Email Architectures: What They Are & How They Work

Modular Email Architectures-Efficient Workflow and Foundation for Personalization

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements….

Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch

Email Marketing Trends 2021

The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer…

Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

Delivering podcast ep. 28

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on…

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