BIMI: The Carrot to Get Email Marketing Managers to Fully Authenticate

BIMI- The carrot to get email marketers to fully authenticate

Inbox providers’ long-standing approach has been to punish email marketing managers for not authenticating their emails with SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting and Conformance). This all-stick-and-no-carrot approach to email authentication led to slow adoption of SPF and DKIM since their introductions in…

Mailgun Podcast: Silver Linings in Omnichannel Marketing

Mailgun podcast - Silver Linings in Omnichannel Marketing

“Deliverability and strategy are inexorably intertwined. Deliverability sets the floor for what we need to achieve.” That was just one of the things I said during my time on Email’s Not Dead podcast with Mailgun’s Jonathan Torres, Eric Trinidad, and Nick Schafer. During our conversation, which focused heavily on deliverability and performance…

7 Types of Customer Attributes for Segmentation & Personalization

7 Types of Customer Attributes to Power Your Segmentation & Personalization

As ways to increase the relevance of your digital marketing campaigns, segmentation and personalization have evolved dramatically over the past decade or so. Indeed, they’ve come so far that simple personalization like addressing subscribers by their first name are now viewed as hollow gestures. Today, consumers expect brands to use segmentation and…

One Year Later: How Mail Privacy Protection Has Impacted Marketers

One Year Later: How Mail Privacy Protection Has Impacted Marketers

Sept. 20 marked the 1-year anniversary of Apple’s launch of Mail Privacy Protection, which has affected everything from email performance measurement to deliverability to email design. Despite the far-reaching nature of these impacts, the results of Oracle Marketing Consulting polls over the past year show that marketers are getting a grip on…

OneSignal Podcast: Email Is Important Part of Omnichannel Journeys

Email Is Important Part of Omnichannel Journeys

“People do not engage with channels. They engage with brands.” That’s one of many points that I stressed when I joined OneSignal Chief Revenue Officer Josh Wetzel on the OneSignal Podcast. During our discussion, we talked about: How businesses should think about their channel prioritization How the various digital marketing channels complement…

Segmentation & Personalization Ideas to Explore: An Oracle Consulting Checklist

Segmentation and Personalization Ideas Checklist

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

Fourth Quarter 2022 Holiday Marketing Quarterly

Fourth Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…

Message Prioritization: How to Emphasize the Right Messages

Message Prioritization- How to Emphasize the Right Messages

Which messages should I send this subscriber today? For many brands, the answer to that question is complex, because some of their subscribers are qualified to receive multiple broadcast, segmented, or automated messages because of their preferences or behaviors. However, sending them a bunch of messages in quick succession tends to create…

8 Reasons to Pause Your Digital Marketing Campaigns

8 Reasons to Pause Your Digital Marketing Campaigns

The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, social media, and other digital marketing campaigns out of reverence and respect—as well as out of fear of coming across as insensitive if they were to continue with business as usual. Such moves are wise,…

The Last Word on September 2022

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost) Zoom to Soon Bring Its Email Service: Details (Mint) What’s Going on with Annotations? (PeakInbox) 12 Reasons User-Generated Content Is Important…

Follow

Get every new post delivered to your Inbox

Join other followers