Email Marketing RulesOneSignal Podcast: Email Is Important Part of Omnichannel Journeys
“People do not engage with channels. They engage with brands.” That’s one of many points that I stressed when I joined OneSignal Chief Revenue Officer Josh Wetzel on the OneSignal Podcast. During our discussion, we talked about:
- How businesses should think about their channel prioritization
- How the various digital marketing channels complement each other
- Recommendations for those who are completely new to email marketing and looking to start a program
- How companies will think about messaging in 5 years
- And much more
>> Listen to the OneSignal Podcast
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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