Email Marketing RulesThe Last Word on November 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI Agent Survey (PwC) Meta reportedly projected 10% of 2024 sales came from scam, fraud ads (CNBC) Google AI Overviews Drive 61% Drop in Organic CTR, 68% in…
Which AI Path Will You Take as a Marketer?
From the gramophone to the compass to the computer, advancements in technology routinely cause people to abandon skills, says The Atlantic’s Kwame Anthony Appiah in The Age of De-Skilling. “It’s a reassuring pattern—something let go, something else acquired,” he says. “But some gains come with deeper costs. They unsettle not only what…
2025 Q3 Email Marketing Benchmark Report
Zeta Global’s latest Email Marketing Benchmark report shares aggregated data on sends, open rates, click rates, click-to-open rates, unsubscribe rates from July 1, 2025 through Sept. 30, 2025, including year-over-year changes. The benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
