Email Marketing RulesEmail’s Enduring Advantage in an AI-Disrupted Marketing World
This video interview, in honor of being named a CMSWire Contributor of the Year for the fourth consecutive year, starts with the most flattering compliment I’ve ever received, then we dive into: How digital marketing success = owning customer relationships Where AI helps marketing—and where it hurts Platform risk and the cost…
Happy Holidays!
Wherever you are, whatever you celebrate, my family and I wish you all the best this holiday season. See you in the New Year, Marketers!
Stripo Choice Awards: 2025 Winners
Stripo has announced the winners of the first annual Stripo Choice Awards, which recognized outstanding emails in three categories: (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. After the email marketing community voted to determine the three finalists in each category, the task…
The Last Word on November 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI Agent Survey (PwC) Meta reportedly projected 10% of 2024 sales came from scam, fraud ads (CNBC) Google AI Overviews Drive 61% Drop in Organic CTR, 68% in…
Which AI Path Will You Take as a Marketer?
From the gramophone to the compass to the computer, advancements in technology routinely cause people to abandon skills, says The Atlantic’s Kwame Anthony Appiah in The Age of De-Skilling. “It’s a reassuring pattern—something let go, something else acquired,” he says. “But some gains come with deeper costs. They unsettle not only what…
2025 Q3 Email Marketing Benchmark Report
Zeta Global’s latest Email Marketing Benchmark report shares aggregated data on sends, open rates, click rates, click-to-open rates, unsubscribe rates from July 1, 2025 through Sept. 30, 2025, including year-over-year changes. The benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
