Email Marketing RulesMessaging & Content Strategies for Long-Lifespan Products
For B2B and B2C brands that sell products with lifespans that stretch into multiple years like machinery and cars, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to keep the conversation and relationship going between product…
Microsoft’s New Email Deliverability Rules Make DMARC Essential
Ever since Google and Yahoo jointly announced new deliverability requirements in late 2023, rumors have swirled that Microsoft would eventually join them. At long last, Microsoft announced new deliverability requirements, but only endorsed one of the four pillars of the Google-Yahoo announcement. Let’s look at what Microsoft is requiring of senders and…
Gmail’s Email ‘Upgrades’ Are Actually a Step Backward
Just like the saying, “When all you have is a hammer, everything looks like a nail,” when you’re the biggest online advertising company in the world, everything starts to look like an ad. This thinking appears to be behind more and more of Google’s recent changes at Gmail. Let’s examine three programs,…
Understanding Email Deliverability: Key Factors & Key Issues
Many marketers don’t give email deliverability much attention—that is, until they have a crisis on their hands that’s tanking their email marketing results. Still others have simply accepted their average or even below-average inbox placement rates because they think it’s normal or feel they can’t change it. Across the email marketing industry,…
The Last Word on March & April 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Strengthening Email Ecosystem: Outlook’s New Requirements for High‐Volume Senders (Microsoft Defender for Office 365 Blog) Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
