Email Marketing RulesThe AI ROI Killer Lurking in Your Architecture: Data Access Charges
Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it. Do you have quality data to drive the AI solution? Do you have the necessary depth of quality data to drive the AI solution? Do you…
How One Button Can Reduce Email Unsubscribes by 80%
Is email marketing’s return on investment too difficult to calculate? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and many others surrounding performance measurement. In fact, we tackled so many questions that the conversation was split into two episodes. In part 2 of our…
The Last Word on June 2025
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Toughest Love Letter Ever to Marketing Leaders (CMSWire) The CMO’s Comeback: Aligning the C-suite to Drive Customer-Centric Growth (McKinsey & Co.) AI Is Making a Major Impact on…
The Unsubscribe Experience Is Part of CX. Treat It That Way.
Clicking the Unsubscribe link in marketing emails has been maligned for decades—and not entirely for bad reasons. When no longer wanting to get emails you signed up for, clicking the Unsubscribe link can lead to confusing multi-click processes, which sometimes include double-negative question-and-option selections. In the worst cases, you have to log…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
