What Is and Isn’t a Transactional Email?

What is a transactional email?

This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message, as well as legal ramifications. That’s because transactional emails can be sent to all customers for whom you have email addresses….

Dyspatch: 9 Ways to Get More Email Survey Responses

9 Ways to Get More Email Survey Responses

Email marketing is a great way to drive survey responses. I join other experts in talking with Liz Willits about ways to get more email survey responses. My advice centers on how to use interactivity to lower barriers and boost responses. I say: “AMP for Email and CSS-based interactivity make surveys easier…

Email Marketing Audit: Spotlighting 4 Commonly Neglected Areas

Email Marketing Audit- Spotlighting 4 Commonly Neglected Areas

It’s easy to get caught up in the day-to-day operations of your email marketing program—rushing to get the next campaign out. It’s hard work! But if you’re on auto-pilot, you might neglect several strategic and structural areas of your program. While your marketing technology stack is advancing with new features, your marketing…

Doug & Friends Podcast: How to Become a Niche Expert with Chad White

How to Become a Niche Expert with Chad White

I was pleased to join Doug Dennison, CEO at MailNinja and owner of Chimp Essentials, on his new podcast to talk about how to become a niche expert. On the show, I share my own personal journey, during which I’ve written three books and more than 3,000 posts and articles about email…

Email Evolution Conference Keynote: The State of Email Marketing

The State of Email Marketing

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly…

The Last Word on April 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Consumer Email Tracker: Deep-Dive Insights from the Email Council (DMA UK) Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It (MediaPost) 21 Email Marketing Thought Leaders: Our Top…

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