Email Marketing RulesSynthetic Content Has a Trust Crisis. Your Brand Could Catch It
Consumers have driven record-breaking adoption of AI apps—most recently of Meta’s Muse. At the same time, consumers are increasingly worried about the long-term effects of AI’s growing usage and expanding capabilities.
Indeed, the public relations nightmare for AI seems to be only getting worse. Even so, the core issue for marketers is whether AI usage improves their results. When it comes to AI-generated content, the results aren’t looking good because consumers see it as jeopardizing trust.
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Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
