Email Marketing RulesThe Last Word on September 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Why Curiosity May Be the Most Important Leadership Skill of Our Time (Reworked) Peak Screens: Why Marketers Say Real Life Is Winning Back Gen Z (EMarketer) Disclosure Day:…
The Last Word on August 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports AI-Generated Email Summaries: What We Learned After Analyzing 628 Summaries (With Video) (BuzzStream) AI Fears Are Fueling the ‘Handmade’ Branding Trend (Fast Company) New EU Guidelines For AI…
The Last Word on July 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Personalisation Is Not a Merge Tag. It’s a Judgement Call. (Holistic Email Marketing) AI Meets the Wiretap Statutes: Three Class Actions the Email Industry Should Be Watching (Email…
The Last Word on June 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Siri Reads Your Email Now: What WWDC 2026 Actually Means for Senders (EmailExpert) AI Is Not the Skill Email Marketers Need Most (MarTech) AI in Marketing Job Descriptions:…
The Last Word on May 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports A DMARC Record Is Only a Suggestion (Spamtacular) Why Customer Identity is Moving to the Enterprise Data Layer (Email Vendor Selection) Accessibility Report 2026 (Email Markup Consortium) Meta…
The Last Word on April 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Unspam 2026 recap (Really Good Emails) Gap’s Chief Entertainment Officer Must Deliver More than Viral Moments (EMarketer) Massachusetts Officially Proclaims April 23 as Email Day in Honor of…
The Last Word on March 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The AI-Search Adoption Survey: 6 Charts Show Where (and How) People Search (Digital Marketing Tips First Take on The Forrester Wave Email Marketing Service Providers 2026 (Email Vendor…
The Last Word on February 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Something Messy Is Happening: On AI, Panic, and Asking Better Questions (Ann Handley) AI Is Disrupting the Analyst Industry. And That’s Good News (for Buyers). (Email Vendor Selection)…
The Last Word on January 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail is entering the Gemini era (Google) Gemini introduces Personal Intelligence (Google) Operating 2026: The Great Decoupling Begins (Operating by John Brewton) Why Creators Are Doubling Down on…
The Last Word on December 2025
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Really Good Email Awards 2025 (Really Good Emails) Amazon Faces ‘Leader’s Dilemma’ — Fight AI Shopping Bots or Join Them (CNBC) When Conversation Died: The Rise of…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
