Email Marketing RulesThe Last Word on June 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports DMARC: The Good, the Bad and the Ugly (Word to the Wise) Yahoo Mail Redesigns the Inbox for a Cleaner, Smarter, and Simpler Experience (Yahoo) How AI Amplifies ‘Fauxthenticity’…
The Last Word on May 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports RGE’s Dark Mode Collection (Really Good Emails) Accessibility Report 2024 (Email Markup Consortium) We Test Everything: Long vs. Short Copy (Alchemy Worx) Gmail App on Android Can Soon Summarize…
The Last Word on April 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire) Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection) Beefree Acquires Really Good Emails (Beefree) Dear…
The Last Word on March 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail: New Compliance Dashboard in GPT (SpamResource) Analyzing the CEO–CMO Relationship and Its Effect on Growth (McKinsey & Co.) Is Marketing Ready For RCS? (Only Influencers) The AI Act…
The Last Word on February 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports How to Manage Your CEO’s “Great Ideas” (Scaling CRM) Google and Yahoo Are Cracking Down on Inbox Spam. Don’t Expect Less Email Marketing. (Wall Street Journal) What AI Has…
The Last Word on January 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Don’t Be Too Quick to Dismiss Established Best Practices for Email (MarTech) Data Regulator Fines HelloFresh £140k for Sending 80M+ Spams (The Register) Three Words and Four Enemies of…
The Last Word on December 2023
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail’s AI-Powered Spam Detection Is Its Biggest Security Upgrade in Years (Ars Technica) A Crash Course on List Unsubscribe (Spam Resource) The Bot Menace: Deciphering the Hidden Threat to…
The Last Word on November 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues (MediaPost) Consumers Want Companies to Take a Stance on Climate Change, Mental Health (Insider Intelligence) The Reluctant…
The Last Word on October 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports US Marketers Increase Email Marketing Budgets as They Seek Ways to Increase Engagement (Insider Intelligence) Spamhaus Opens Doors to Public Submissions to Enhance the Email Experience (EmailExpert) Newsletter Directories – Your…
The Last Word on September 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports We Analyzed Millions of ChatGPT User Sessions: Visits are Down 29% since May, Programming Assistance is 30% of Use (SparkToro) Why Some Companies Are Not Increasing Spend on Generative AI (MarketingProfs)…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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