Email Marketing RulesThe Last Word on September 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Last Days of Last-Click? (eMarketer) Elusive AI ROI Doesn’t Mean the Bubble Will Burst (CMSWire) Gmail Allows More Senders to Protect Their Brand Using BIMI Common Mark Certificates…
The Last Word on August 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports No, Gmail Did Not Just Break All Open Tracking (Spam Resource) Over Half of Gen Z and Millennials Often or Always Accept Cookies (Emarketer) How Many Marketing Emails Is…
The Last Word on July 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Hartley Thrown Out: Good News for Permission, Bad News for Spammers (Spamtacular) Authenticity in the Age of AI (Christopher S. Penn) In Shock Decision, Google Abandons Third-Party Cookie Deprecation…
The Last Word on June 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports DMARC: The Good, the Bad and the Ugly (Word to the Wise) Yahoo Mail Redesigns the Inbox for a Cleaner, Smarter, and Simpler Experience (Yahoo) How AI Amplifies ‘Fauxthenticity’…
The Last Word on May 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports RGE’s Dark Mode Collection (Really Good Emails) Accessibility Report 2024 (Email Markup Consortium) We Test Everything: Long vs. Short Copy (Alchemy Worx) Gmail App on Android Can Soon Summarize…
The Last Word on April 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Google Delays Third-Party Cookie Deprecation Until Likely 2025 (CMSWire) Research on the Google HubSpot Acquisition: 48% Would Consider Switching (Email Vendor Selection) Beefree Acquires Really Good Emails (Beefree) Dear…
The Last Word on March 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail: New Compliance Dashboard in GPT (SpamResource) Analyzing the CEO–CMO Relationship and Its Effect on Growth (McKinsey & Co.) Is Marketing Ready For RCS? (Only Influencers) The AI Act…
The Last Word on February 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports How to Manage Your CEO’s “Great Ideas” (Scaling CRM) Google and Yahoo Are Cracking Down on Inbox Spam. Don’t Expect Less Email Marketing. (Wall Street Journal) What AI Has…
The Last Word on January 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Don’t Be Too Quick to Dismiss Established Best Practices for Email (MarTech) Data Regulator Fines HelloFresh £140k for Sending 80M+ Spams (The Register) Three Words and Four Enemies of…
The Last Word on December 2023
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Gmail’s AI-Powered Spam Detection Is Its Biggest Security Upgrade in Years (Ars Technica) A Crash Course on List Unsubscribe (Spam Resource) The Bot Menace: Deciphering the Hidden Threat to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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