Email Marketing RulesThe Last Word on August 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Only A Small Percentage Of Firms Are Compliant With CCPA And CPRA, Study Finds (MediaPost) AI Is Killing the Old Web, and the New web Struggles to be Born (The Verge)…
The Last Word on July 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Consumers Worldwide Are Most Willing To Share their Email Address (MediaPost) Public Web Unravels in AI-Driven Storm (Axios) Rising Interest Rates Might Herald the End of the Open Internet (Wired) Animated…
The Last Word on June 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Beyond Belt-Tightening: How Marketing Can Drive Resiliency during Uncertain Times (McKinsey & Co.) The Font-Size Issue (Type E) 5 Steps to Mastering the Modern Martech Landscape (RPE Origin) Why Newsletters Are…
The Last Word on May 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Nonprofit Welcome Email Report (Nonprofit Campaign Lab) 2023 Decision Dilemma Global Study (Oracle) Small Business Leaders Embrace AI: 82% Expect Disruption in the Next 5 Years (Clutch) Accessibility Report 2023 (Email…
The Last Word on April 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports When Cold Email Ices Your Marketing Program (Only Influencers) AI-Generated Content Is the New Floor (SparkToro) You Are Not a Parrot (New York Magazine) Guess Which Device Has Supplanted Computers As…
The Last Word on March 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports 3 Ways Data Can Steer You Wrong—and How to Glean Better Insights (MarTech) 100 Abandoned Cart Email Subject Lines — and How To Create More (Constant Contact) The Price Of Privacy:…
The Last Word on February 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Is Image Blocking Still an Issue in 2023? (Email Optimization Shop) 5 Ways to Make Your Marketing Emails More Personal — Without Personalization (CMSWire) 30 Ideas To Improve Your Newsletter This…
The Last Word on January 2023
A roundup of email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Future of Email Marketing & Marketing Automation 2023 (EmailMonday) Deliverability in 2023: Looking Back, Looking Forward (Kickbox) B2B Gamble: Brands Boost Their Marketing As They Brace For A Recession (MediaPost)…
The Last Word on December 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Black Friday Email Breakdown: What Happened and What it Means for Senders in 2023 (Validity) Email Marketers Seek New Standards for Authentication (AdWeek) Privacy Scofflaws: Few Firms Are Complying With CCPA And…
The Last Word on November 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2023 Will Break All Email Records – Here’s Why (Only Influencers) Even The Experts Make Mistakes. (DanOshinsky.com) Zoom Launches New Email Service (Spam Resource) Insightful & entertaining tweets for every time I’ve…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
