Email Marketing RulesThe Last Word on November 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Study finds e-retailers are making it more difficult to unsubscribe from emails (Marketing Land) Why People Open Emails (Backed by Research) (MailMunch) Measuring success in email – we’re doing it wrong (Medium)…
The Last Word on October 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2016 Lookbook (Shaw + Scott) 2016 Holiday Email Marketing Report (MailCharts) Retailers to Prepare for Post-Election Holiday Shopping (National Retail Federation) Get Your Customers Back With Excellent Win-Back Emails (Sleeknote) Google has…
The Last Word on September 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Update: Gmail Rolls Out Support for Responsive Design, Improved Font Styling + CSS for Accessibility (Litmus) Subscription Bombing: COI, CAPTCHA, and the Next Generation of Mail Bombs (Spamhaus) Reports of email’s demise…
The Last Word on August 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Everything You Wanted to Know About Email CTA Buttons (Really Good Emails) Simple email subject lines are failing to engage consumers: stats (Econsultancy) Teaching the Email Marketer How to Fish (Adobe) An…
The Last Word on July 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Why Most Agencies Stay Away from ROI Metrics (MediaPost) Understanding The Email ‘Frequency Math Effect’ (MediaPost) When and How to Create Customer Journey Maps (Nielson Norman Group) The popularity of personalization by…
The Last Word on June 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Design Trends of 2016 (so far) (Really Good Emails) Misconfigured email servers open the door to spoofed emails from top domains (Detectify) ., ? and ! – Does punctuation in the…
The Last Word on May 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How do mobile responsive emails impact on open and click rates? (Smart Insights) Complexity of email blog series – Part 5: Sending emails (Striata) Instant Apps delivers Android software to your phone’s…
The Last Word on April 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Hidden factors impacting your email subscriber lists (iMedia Connection) The Sticky Footer: A “Just Right” Approach to Email Acquisition (BrightWave) New 2016 State of Marketing Research Report (Salesforce) Email Deliverability: Guide for…
The Last Word on March 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum) Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa) Pow Pow – Gaming within Emails…
The Last Word on February 2016
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & whitepapers Scale Trust, Not Lists (Customer.io) Tracking Actions in Interactive Email (FreshInbox) Making email safer for you (Official Gmail Blog) How to Re-Engage a Dormant Subscriber List (ReachMail) E.U. and U.S. Release Details…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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