The Last Word on June 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Email Design Trends of 2016 (so far) (Really Good Emails)

Misconfigured email servers open the door to spoofed emails from top domains (Detectify)

., ? and ! – Does punctuation in the subject line help or hurt email performance? (Smart Insights)

Growing Your List with Giveaways (MailChimp)

Repermissioning Rules: What They Mean For Marketers (

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data (Convince & Convert)

Are Words (In Email Marketing Messages) So Last-Century? (MediaPost)

Mossberg: A smart new email app for the iPhone (The Verge)

Insightful & entertaining tweets

@Nivicious88: God, even the @GoogleDesign team doesn’t bother with mobile responsive email #emailgeeks #WTFguys

@EmailKarma: Is it extra funny when a company that tells you it can help get you to the inbox goes to your spam folder or just ironic? #EmailIsHard

@jainamistry: Cheeky subject line from @schuh. But it did make me double-take.

@alexcwilliams: Unsubscribe prompt before subject line in iOS 10 beta. Hitting the “x” removes it permanently from that sender.

@ppk: “This is email. We don’t get the luxuries you web developers have.” @M_J_Robbins at #cssday

@lassediercks: “Email-clients have no beta version, no docs, no release notes” – @M_J_Robbins #cssday

@Bluecore: #INFOGRAPHIC: The #Emojis of #EmailMarketing by @rachklausner

@chupchap: Funny how Slack users went from “No more inbox clutter” to “How to deal with Slack Notification clutter”

@iamelliot: interesting mobile approach ? #emaildesign

@EmailKarma: We’re rapidly moving toward a world where all email is authenticated… #DMARC #email via @StopEmailFraud

@WomenOfEmail: Join us on, or search for our Facebook group to connect with us. We’re a community for women who work in email!

Noteworthy subject lines

Lenovo, 6/14 — Yaaasss, this tablet is cray on fleek. LOL! – Dad.
Gilt, 6/9 — 201 Last Minute Gift for Dad, Plus Free Shipping
AutoAnything, 6/15 — Become Dad’s Favorite OVERNIGHT!‏
Home Depot, 6/18 — Father’s Day Gifts So Good, He’ll Think You Planned Ahead
Clinique, 6/15 — 5 reasons to love summer, all free with purchase.‏
Banana Republic, 6/15 — Pro basketball player Kevin Love scores our suits‏
American Red Cross, 6/9 — Record flooding in Texas
Costco Wholesale, 6/20 — Visa is now the only major credit card accepted at Costco warehouses.
Autism Speaks, 6/20 — Autism Friendly Performance – Blue Man Group Boston
Brooks Brothers, 6/9 — Starts at 1:00 a.m.: Semi-Annual Sale is (almost) here!
ModCloth, 6/8 — This top + these shorts = flawless.
Home Depot, 6/30 — C E L E B R A T E + S A V E
Kate Spade, 6/9 — what’s new? this iphone crossbody.
Lenovo, 6/30 — Now Available – First Lenovo OLED 2-in-1 Ever
Michaels, 6/28 — Something Special for Harry Potter Fans
Threadless, 6/27 — A Star Trek collection? Logical.
ASPCA, 6/26 — Will you be a leader for animals?
Hillary Clinton, 6/30 — Chad vs. Donald Trump
No Labels, 6/7 — 124
Pier 1 Imports, 6/30 — Rubber duckies welcome.
Olive Garden, 6/24 — Can we show off our mussels?
The Swiss Colony, 6/14 — Summer Snacking, Had Me a Blast
ModCloth, 6/28 — Aahh. Push it. Push it ‘GRILL’ good!
Vera Bradley, 6/29 — We heard your cheers: 50+ schools added!
ASPCA, 6/8 — Vote for the ASPCA Calendar Cover Pet!
LifeWay, 6/8 — Father’s Day Catalog Is Here!
Lego, 6/10 — Subscribe to LEGO Club and WIN!
Walmart, 6/11 — Shopping is better on our App
American Apparel, 6/22 — Now Trending
Gap, 6/19 — gap and old navy walk into your inbox…

New posts on

The Verdict on Single Opt-In vs. Double Opt-In

How Microsoft Could Leverage LinkedIn’s Business

4 Fears Email Marketers Need to Conquer

5 Ways Microsoft’s Acquisition of LinkedIn Could Impact Email Users and Email Marketers

Single Opt-in vs. Double Opt-in: The Court of Public Opinion

The Last Word on May 2016

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