Alchemy Worx: 2021 Consumer Survey on Shopping Sentiment & Email Behavior

2021 Alchemy Worx Consumer Survey

Alchemy Worx’ latest consumer survey delivers timely insights about consumer purchasing intent this holiday season and the factors that are impacting those purchasing decisions. Those factors include the email and web experiences created by brands, as well as issues like sustainability and inclusivity. In addition to lots of great data, the report…

Creating Internal Digital Marketing Benchmarks that Work

How to Create Internal Digital Marketing Benchmarks that Work

Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that…

Webbula: Email Marketing in 5-10 Years

Where do you see email going in the next 5 to 10 years?

As part of their Ask the Experts series of video interviews, Webbula asked: “Where do you see email going in the next 5-10 years?” I was happy to be among eight email experts selected to answer. For my part, I see see AI and machine learning playing a big role in marketers…

How to Simplify Your Martech Stack: 3 Approaches

How to Simplify Your Martech Stack: 3 Approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works…

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into the corporate email market,…

Best Days to Send Email Marketing Campaigns This Holiday Season

Best Days to Send Email Marketing Campaigns This Holiday Season

The big question on the minds of retailers and other B2C companies is: Will this holiday season look like 2020’s or will it resemble pre-pandemic 2019’s? Unfortunately, it’s looking increasingly like retailers will be facing a holiday season with some of the same challenges as last year, which will impact email marketing…

The Last Word on September 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email for All report (Action Rocket and Beyond the Envelope) Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season (MediaPost) Insightful & entertaining tweets Copywriting is like a joke:…

The Fold in the Inbox: Hard Line, Soft Line, or Imaginary Line?

The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?

Similar to how you can’t see the content below the fold of a newspaper without opening it, the email fold is that point on a screen where a subscriber can’t see any more content without scrolling. There’s been a long-simmering debate in the industry about how important this line is to email…

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