Email’s Not Dead Podcast: The Latest Changes to Email Marketing

Email’s Not Dead Podcast- The Latest Changes to Email Marketing

Email marketing is constantly changing, which was the driving force behind me writing a 4th Edition of “Email Marketing Rules.” I join Email’s Not Dead podcast hosts Jonathan Torres and Eric Trinidad to talk about the latest edition of my book and the major changes that have happened just since its release…

First Quarter 2024 Holiday Marketing Quarterly

Q1 2024 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing…

Black Friday Week: 3 Key Email Marketing Insights

Black Friday Week- Key Email Marketing Insights

The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers: Seize the opportunity to get in front of eager buyers Expand your email audience…carefully Maximize…

4 Stakeholders Every Email Marketing Program Has & What They Want

4 Stakeholders Every Email Marketing Program Has & What They Want

Email marketing is as powerful as it is complicated—and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and priorities. Email marketers have the challenging job of satisfying all of those stakeholders and…

Email Opens Are Not Dead: What’s Changed & What’s Not

Email Opens Are Not Dead- What's Changed and What Hasn't

Email opens have never been an incredibly accurate metric. Our approximation for the reads that inbox providers see, tracking pixel-based opens are deflated by image caching, image blocking, and email clients that don’t render images, such as voice assistants and smart watches. And they’re inflated by pre-fetching—most notoriously by Apple’s Mail Privacy…

Is CAN-SPAM Now Meaningless?

Is the Anti-Spam Law CAN-SPAM Now Meaningless?

The US’s anti-spam law, The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act, was passed way back in 2003. That was well before much stronger anti-spam laws were passed in other countries, most notably CASL in Canada and GDPR in the EU, which have set email marketing standards for multinational…

New Gmail & Yahoo Deliverability Requirements: What Senders Need to Do

New Gmail & Yahoo Deliverability Requirements- What Senders Need to Do

One of the hallmarks of the email channel is a lack of standards and a lack of universal support for all but the most fundamental elements of email. For example, there are no standards around HTML and CSS code support; dark mode is implemented differently across email clients; spam filtering at different…

The Most Critical Email Deliverability Questions

The Most Critical Email Deliverability Questions for 2023

The most critical email deliverability questions are YOUR QUESTIONS. That’s why Oracle Marketing Consulting’s veteran Email Deliverability Services team made themselves available to answer questions from the digital marketing community during a special open forum webinar. Chances are you have many of the same questions that were raised by your peers about…

Webbula: What’s One Tool Email Marketers Aren’t Using But Should?

What’s One Tool Email Marketers Aren’t Using But Should?

I join 10 other email experts in this Webbula roundup as we answer the question: What’s one program or tool email marketers aren’t doing but should be doing? I was happy to see that I wasn’t the only participant to cheat a little and give more than one answer. For larger senders,…

The Gmail Promotions Tab: 10 Years of Email Marketing Misunderstandings

The Gmail Promotions Tab- 10 Years of Email Marketing Misunderstandings

Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions tab. Among marketers, the development caused panic. You see, there were reports that open rates were slipping at Gmail, and marketers blamed the Promotions tab. To combat this shift, many major senders ran campaigns asking their subscribers to re-tab their emails…