5 Truths about Inactive Email Subscribers

5 Truths about Inactive Email Subscribers

“Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?” That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email…

The Future of Email Podcast: A Conversation with Chad S. White of Oracle

The Future of Email Podcast - A Conversation with Chad S. White of Oracle

I join Matthew Dunn, the host of The Future of Email Podcast, to talk about major email marketing trends and where the industry is headed over the next 12-24 months. Recorded in the early days of the Russian invasion of Ukraine, our conversation is pretty heavy, getting into cyber- and geopolitics. We…

The Biggest Shifts in Email Marketing Trends for 2022

The Biggest Shifts in Email Marketing Trends for 2022

The turbulence of the past two years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2022. We can see those shifts in the results of our third-annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts about the…

Email Marketing Trends for 2022: Proven Essentials

Email Marketing Trends for 2022- Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

Email Marketing Trends for 2022: Competitive Differentiators

Email Marketing Trends for 2022- Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed…

BIMI: The Carrot to Get Email Marketing Managers to Fully Authenticate

BIMI- The carrot to get email marketing managers to fully authenticate

Inbox providers’ long-standing approach has been to punish email marketing managers for not authenticating their emails with SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting and Conformance). This all-stick-and-no-carrot approach to email authentication led to slow adoption of SPF and DKIM since their introductions in…

How to Define Active Email Audiences as Opens Depreciate + Priorities for a Mail Privacy Protection World On-Demand Webinar

Priorities for a Mail Privacy Protection World on-demand webinar

Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketers’ most frequent signal of engagement, generally clocking in at about eight times the…

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into the corporate email market,…

Hide My Email Elevates Risks of Temporary Email Addresses

Hide My Email Elevates Risks of Temporary Email Addresses in Email Marketing

Email marketing is a great way to build long-term relationships, but marketers have always wrestled with accepting low-value email addresses from would-be subscribers. B2C brands wonder if a subscriber has provided their primary email account or a secondary address they check far less frequently. And B2B marketers debate accepting freemail addresses or…

LiveIntent’s Real Time Banter Podcast: Apple’s Mail Privacy Protection

LiveIntent's Real Time Banter podcast about Apple's Mail Privacy Protection

I talk about all things MPP with LiveIntent’s Kerel Cooper and Jessica Muñoz. We discuss: What exactly is Mail Privacy Protection? How will Mail Privacy Protection affect testing within email? What metrics should marketers hone in on during this time? How should marketers approach data hygiene with these changes? What do these…

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