Email Marketing RulesEmail Marketing Developments in 2024 & Their Ripple Effects in 2025
While there will undoubtedly be new out-of-the-blue developments that shake the email marketing industry in 2025, marketers already have to contend with a slew of developments that took root in 2024 and will become more of a force in the year ahead. Let’s look at what some of those developments are.
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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