Loyalty Program KPIs: Measuring Health and Performance

Loyalty program KPIs- Measuring health and performance

A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics,…

Third Quarter 2022 Holiday Marketing Quarterly

Third Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of…

Content Planning: Advice from Oracle’s Global Digital Marketing Agency

Content Planning: Advice from Oracle’s Global Digital Marketing Agency

If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content…

Don’t Write Off AMP for Email Yet

Don’t Write Off AMP for Email Yet, Marketers

When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. Allowing product carousels, live forms, and checkout functionality, the potential payoffs for marketers and consumers were huge. However,…

Get Inspiration from Our Holiday Subject Line Word Cloud

Get Inspiration from Our Holiday Subject Line Word Cloud

As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created a holiday subject line word cloud based on…

The Last Word on June 2022

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Good Apple, Bad Apple: MPP Has Had Positive and Negative Results (MediaPost) Best Fonts for Emails: How to Make Your Emails Look Great and Easy to Read (AWeber) Does punctuation in a…

When and How to Use Plain Text Email

When and How to Use Plain Text Email in Marketing

Creating effective, great-looking HTML emails can be tricky, given today’s rendering challenges and many considerations like dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative. There’s a nostalgia around these emails, as they take us back to…

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