Email Marketing RulesWhat You Need to Know: The CDP’s New Role in AI-Driven Marketing
As brands accelerate into an AI-driven future where customer data is centralized, customer-centric analytics power tactics and strategies that produce meaningful growth, and interactions are orchestrated across numerous channels in real time, messaging governance is becoming foundational. Simply put: Consumers are interacting with your brand too quickly and across too many channels…
Why Your Marketing Benchmarks Don’t Mean What You Think
A collection of industry averages, benchmarks can help you evaluate your campaign performance, highlighting where you excel and where improvement is needed. This third-party validation is often used to demonstrate success to internal stakeholders and inform the setting of performance goals. However, while benchmarks can strengthen your marketing strategy, you should be…
The Last Word on June 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Siri Reads Your Email Now: What WWDC 2026 Actually Means for Senders (EmailExpert) AI Is Not the Skill Email Marketers Need Most (MarTech) AI in Marketing Job Descriptions:…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
