Email Marketing RulesHoliday Subject Line Insights to Boost Your Results
During the holiday season, even the most loyal customers may only give your messages a quick glance. So, it is essential for email subject lines to communicate value and capture attention efficiently. To identify compelling subject line tactics, Zeta Global examined the subject lines of approximately 22,000 campaigns sent by retailers during…
Second Quarter 2026 Marketing Benchmark Report
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services…
The Last Word on July 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Personalisation Is Not a Merge Tag. It’s a Judgement Call. (Holistic Email Marketing) AI Meets the Wiretap Statutes: Three Class Actions the Email Industry Should Be Watching (Email…
The No. 1 Thing Holding Back Loyalty Programs
Some brands hold their loyalty programs in high regard, seeing them as a key to their success. Others are more skeptical, questioning whether their programs actually foster loyalty or just needlessly give away margin. A new survey of 310 loyalty and marketing professionals by Forrester Research, commissioned by Zeta Global, confirms this…
12 Trends a-Trending: Digital Marketing Insights for the Holiday Season Ahead
Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season. To help you plan your holiday marketing, Zeta’s Strategy & Analytics Teams have pulled together a…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
