Email Marketing RulesSecond Quarter 2026 Marketing Benchmark Report
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by email type (e.g., promotional and triggered). And for the first time, the report includes European email benchmarks.
Our second quarter Marketing Benchmark Report also includes:
- Commentary and context from our digital marketing experts so you can understand performance changes
- Tips on how to use benchmarks effectively
- Discussions of the latest DMARC standards and inbox provider changes from Yahoo Mail and Gmail and how they affect marketers
To get the report via a free, no-form download…
>> Visit Zeta Global’s Resource Center
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
