First Quarter 2022 Holiday Marketing Quarterly

First Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating…

e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

Email engagement is on the up – 7 more trends for 2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela…

SparkPost: Tips to Prevent Burnout and Recharge Email Inspiration

Tips to Prevent Burnout and Recharge Email Inspiration

Burnout has become a national conversation, as job-switching has reached historic highs. It affects all facets of our professional and personal lives, including our social, mental, and physical well-being. To help marketers recognize the signs of burnout and take action to alleviate them, the team at SparkPost has gathered their thoughts and…

Should Emails Expire? Yes and No

Should Emails Expire? Yes and No

Most commercial email that’s sent is never deleted by recipients. Moreover, most commercial email content is only relevant for a fairly short period of time—say, weeks tops for the vast majority of it. As a consequence, mailbox providers currently store and maintain access to a tremendous amount of old and completely irrelevant…

On-Demand Webinar: Effective Testing & Optimization Across Digital Marketing Channels

Effective Testing & Optimization Across Digital Marketing Channels

Consumer behaviors, desires, and needs are changing faster than ever. Simply watching your analytics and listening to your customer service feedback isn’t enough, if it ever was. To stay aligned with your customers across all of your digital channels, having a robust testing program in place is critical. But how do you…

7 Burning Questions about Email Unsubscribes

7 Burning Questions About Email Unsubscribes

Brands work hard to build their email marketing lists, so they understandably want to minimize unsubscribes. However, lingering misconceptions about unsubscribes lead some brands to put the wrong tactics in place. So, in an effort to reduce unsubscribes, some brands actually end up increasing list churn or hurting their deliverability, or both….

The Last Word on December 2021

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports 2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs) Defining the Four Types of Data and Knowing When to Use Them (Litmus) Insightful & entertaining tweets It’s been a minute since we’ve…