The Last Word on December 2021

Posted by Chad S. White on January 3, 2022

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

2022 Marketing Predictions for an Increasingly Digital World (MarketingProfs)

Defining the Four Types of Data and Knowing When to Use Them (Litmus)

Insightful & entertaining tweets

It’s been a minute since we’ve seen #CASL enforcement but if you’re a retailer you’ll want to read this one carefully… https://t.co/A6faNfqx5J

— Matthew Vernhout (@EmailKarma) December 8, 2021

Ok so I built a little something…

It’s a magic trick.
It’s built in CSS.
It will predict your favourite email app.https://t.co/1h2YBujDjd

Check it out #EmailGeeks

— Mark Robbins (@M_J_Robbins) December 8, 2021

New acronym? PSPUF. Primary, Social, Promotions, Updates, Forums. AKA the dreaded Gmail tabs.

— Al Iverson’s Spam Resource (@spamresource) December 1, 2021

Baffling how many forms don’t support autofill. Such an easy way to increase your conversation rates.

— 𝔸𝕃𝔼𝕏 (@alexcwilliams) December 13, 2021

Someone in @WomenOfEmail shared this amazing email and I cannot stop laughing at this copywriting glory. Someone at @Shinesty has the best job ever. Enjoy #emailgeeks! 🎄 https://t.co/U5sAgcCrEl

— April Mullen (@aprildmullen) December 22, 2021

Noteworthy subject lines

Spotify, 12/14 – Who’s your #1 artist of the year?
Nintendo, 12/14 – It’s here, Chad—your Year in Review with Nintendo Switch!
Uncommon Goods, 12/4 – We have almost 4,000 gifts—so you can find just the right one.🎁
Target, 12/4 – Now available LEGO Collection x Target 🙌
Belk, 12/21 – You get a flannel! And YOU get a flannel! 🎁🎁 From $10 flannels for the fam
Kohl’s Green Monday, 12/13 – Here’s an extra 15% off to sweeten your shopping trip!
DICK’S | Weekend Savings Event, 12/4 – 3🎁Days🎁Left🎁Shop the Guaranteed-Under-The-Tree Event
West Elm, 12/6 – Up to 70% off: In-stock styles, going FAST!
Neiman Marcus, 12/6 – 50% off runway names (before they sell out!)
Eddie Bauer, 12/12 – These Gifts Are In Stock & Ready to Ship!
Williams Sonoma, 12/13 – The modern holiday table | Shop in-stock & ready-to-ship dinnerware
T.J.MAXX, 12/12 – Shipping gifts? Now’s your last chance!
DICK’S Sporting Goods, 12/14 – Get it in time: Order by tomorrow & choose standard shipping
Nordstrom, 12/16 – The most wanted UGG gifts | Last day for free delivery by Christmas
Express, 12/21 – ❗Order by 10 a.m. ET to get style steals under the 🎄 in time❗
Zales, 12/22 – ⏳ Time’s Running Out! Order NOW to Get it By Christmas!
Kohl’s Last Minute Gifts, 12/22 – Last-minute gifts + fast & free store pickup = check off that list!
DICK’S Sporting Goods, 12/21 – 💰 Score last-minute deals TODAY with curbside or in-store pickup
Bed Bath & Beyond, 12/22 – Save 20% on your ENTIRE purchase when you use FREE 1-hour pickup OR get FREE same day delivery!
Big Lots, 12/24 – LAST CHANCE for 15% OFF pickup orders! 😱 Shop by 5PM!
Starbucks, 12/21 – The perfect last-minute gift ☕ 💚
Macy’s, 12/24 – Down to the wire? E-Gift Cards to the rescue! ✉️
Victoria’s Secret, 12/24 – Christmas Is Tomorrow! Send an E-Gift Card
Banana Republic, 12/24 – Save Time, Get an E-Gift Card
Lowe’s Home Improvement, 12/29 – Easily redeem your gift cards with new tools.
Sears, 12/25 – 🎮 Now it’s time to give YOURSELF something…
Zales, 12/26 – Didn’t Get Everything You Wanted For Christmas?
Express, 12/4 – Your invite’s inside! ✉️ Express Live with Rachel Zoe
IKEA, 12/14 – Chad, be the first to watch the Host Masters finale 🥂🍾
Bed Bath & Beyond, 12/6 – Katie Lee Biegel’s expert tips & picks for fun holiday get-togethers 🥳
Express, 12/6 – Ready to put on your party pants? 🎉
Nordstrom, 12/6 – Beauty picks for holiday parties
Burlington, 12/14 – Inside: Brand-name New Year’s Eve outfits!
Big Lots, 12/26 – 🎉 New Year’s party? 🎉 Ring it in right!
Belk, 12/29 – There’s no party like a pajama party! 🎉 55% off women’s & kids’ sleepwear
Nordstrom, 12/24 – Get set for winter self-care
Walgreens, 12/29 – 💰 YES. PLEASE. A FSA is waiting at Walgreens! These deals mean it’s time to order