The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

The Biggest Shifts in Email Marketing Trends for 2024

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

Email Marketing Trends for 2024: Proven Essentials

Email Marketing Trends for 2024 - Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

3 Benefits of a Customer Data Platform

3 Benefits of a Customer Data Platform

Many brands are excitedly exploring ways to deploy artificial intelligence and machine learning to improve their omnichannel experiences. However, most are quickly discovering serious limitations on their ability to move forward because of how scattered and fractured their customer data is. It’s not hard to understand how we got to this place….

Everybody Hates Your Brand podcast: Personalization & Its Limits

Everybody Hates Your Brand podcast: Personalization & Its Limits

Personalization is perennially a top email marketing priority. Does that indicate a massive failure or is something else at work? I join Everyone Hates Your Brand podcast host Rob Voase to talk about all things personalization. We talk about priorities, challenges, avoiding creepiness, and much more. Here’s a rundown of our conversation:…

Surveys, Polls, Forms, & Progressive Profiling: Writing Questions that Deliver Valuable Insights

Surveys, Polls, Forms, and Progressive Profiling- How to Write Questions That Deliver Valuable Insights

With the end of third-party cookies, brands are increasingly focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. While larger surveys will play a role, most brands will gain insights a few answers at a time through signup forms, profile…

Email Marketing Trends for 2024: Competitive Differentiators

Email Marketing Trends for 2024 - Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…

Fourth Quarter 2023 Holiday Marketing Quarterly

Q4 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. Our fourth quarter guide contains a 23-point checklist that helps you wrap up…

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…

The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately

The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately

I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…

Making Seasonal Adjustments to Automated Campaigns to Boost Results

Making Seasonal Adjustments to Automated Campaigns to Boost Performance

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better. This is especially true during the…