Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’

Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
Generative AI for Email Personalization: A Hallucination Wrapped in Confusion

Let me be blunt: We are so far away from generative AI writing personalized emails in any meaningful way. So very far. Yet, I keep hearing people suggest that generative AI will be writing highly personalized emails to individuals in the not-too-distant future. I don’t think this is a realistic expectation at…
The 5 Biggest Changes from a Decade of Email Marketing Change

Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…
Creating & Maintaining Effective Automated Campaigns

Automations are among the highest performing campaigns a brand can send, dramatically outperforming broadcast campaigns. That’s despite typically representing less than 5% of a brand’s campaign volume, and receiving far less attention than they deserve considering their contributions to revenue versus other campaigns. For instance, triggered and transactional emails generate 20% or…
Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards

The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. Some of those effects are negative, such as gift returns and holiday-accumulated consumer debt. And some of them are positive, such as increased gift…
First Quarter 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Marketing Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities,…