Navigating the Post-Holiday Season: Gift Returns, Customer Debt, & Gift Cards

Navigating the Post-Holiday Season

The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. Some of those effects are negative, such as gift returns and holiday-accumulated consumer debt. And some of them are positive, such as increased gift…

First Quarter 2023 Holiday Marketing Quarterly

First Quarter 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Marketing Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities,…

The Newest Automation Trigger: Internet-Connected Devices

The Newest Messaging Automation Trigger- Internet-Connected Devices

Automated messages can be triggered by a vast range of behaviors and events. In our Oracle Consulting Checklist of Automated Campaign Ideas to Explore (free, no-form download), we identify more than 110 triggered campaigns—and that’s independent from the channel you’d use for your message, any segmentation you’d do, and how you’d treat…

Hard Truths about B2B Personalization, Its Effectiveness, and Its Future

Hard Truths about B2B Personalization, Its Effectiveness, and Its Future

Forget Personalisation, It’s Impossible and It Doesn’t Work. I’ll be honest: When I saw that headline in my Twitter feed, I nearly laughed out loud. In fact, I assumed the piece was satirical. It wasn’t. As a long-time believer in and witness of the power of personalization in email marketing, I was…

7 Types of Customer Attributes for Segmentation & Personalization

7 Types of Customer Attributes to Power Your Segmentation & Personalization

As ways to increase the relevance of your digital marketing campaigns, segmentation and personalization have evolved dramatically over the past decade or so. Indeed, they’ve come so far that simple personalization like addressing subscribers by their first name are now viewed as hollow gestures. Today, consumers expect brands to use segmentation and…

Segmentation & Personalization Ideas to Explore: An Oracle Consulting Checklist

Segmentation and Personalization Ideas Checklist

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

Fourth Quarter 2022 Holiday Marketing Quarterly

Fourth Quarter 2022 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season. The fourth quarter is focused on wrapping up your final prep and then taking…

Message Prioritization: How to Emphasize the Right Messages

Message Prioritization- How to Emphasize the Right Messages

Which messages should I send this subscriber today? For many brands, the answer to that question is complex, because some of their subscribers are qualified to receive multiple broadcast, segmented, or automated messages because of their preferences or behaviors. However, sending them a bunch of messages in quick succession tends to create…

Email Marketing in Flux: The Biggest Changes Impacting the Channel

Email Marketing in Flux - The Biggest Changes Impacting the Channel

Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends: The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel…

10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10 More Common Email Marketing Mistakes - And Solutions

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth…

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