Email Marketing RulesEmail Marketing Trends for 2020: Competitive Differentiators
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…
Bringing More of Your Data Together for B2B Audience Building and Segmentation
Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this…
Take the First Step Toward One-to-One Marketing
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own…
Holiday Marketing Quarterly: First Quarter 2020 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…
‘Let’s Be Good’: Lessons in Servant Marketing
“Let’s be good at what we do, but let’s be good, too,” said Lisa Harmon Stephens, Oracle Marketing Cloud Consulting’s Head of Creative Services, to conclude her locknote presentation at Litmus Live Boston earlier this month. Her presentation was about Servant Marketing, which is marketing that puts customers’ needs first, rather than…
Smart Insights: 2020 Email Marketing Trends
2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email…
When Good Enough Shouldn’t Be: The Best Time to Send Emails
When is the best time to send email? This question has been one of the most-asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we…
When Good Enough Shouldn’t Be: Optimizing Automated Emails
Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities is around…
Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’
I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…
Trends in Using Email Marketing to Amplify Content Marketing
As a 13-year veteran of content marketing, I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field Start, shape, and contribute to valuable and important industry conversations Help your customers maximize their positive outcomes…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research at Oracle Marketing Consulting
Author of Email Marketing Rules
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