Email Marketing RulesSmart Insights: 2020 Email Marketing Trends
2020 is just around the corner. Which trends will drive email marketing in the coming year? That’s the question that Smart Insights sets out to answer in this blog post, which I contributed to. The post lays out five big 2020 email marketing trends: The growing impact of mobile Minimalism in email…
When Good Enough Shouldn’t Be: The Best Time to Send Emails
When is the best time to send email? This question has been one of the most-asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we…
When Good Enough Shouldn’t Be: Optimizing Automated Emails
Email marketing is so effective and has such a high return on investment that brands often settle for good enough when they could be achieving much higher returns. In this blog post series, we’ll be examining several overlooked opportunities to increase your email marketing performance. One of the biggest opportunities is around…
Business Book of the Month Podcast: Chad S. White’s ‘Email Marketing Rules’
I recently had the pleasure of speaking with David Bain, the host of the Business Book of the Month Podcast, about my book, Email Marketing Rules. During the 51-minute interview, we talked about a wide range of email marketing topics, including: The Hierarchy of Subscriber Needs How the paid-owned-earned (POE) media model…
Trends in Using Email Marketing to Amplify Content Marketing
As a 13-year veteran of content marketing, I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field Start, shape, and contribute to valuable and important industry conversations Help your customers maximize their positive outcomes…
The Latest B2B Email Marketing Trends
At the same time that email marketing is becoming more complex, all of the issues surrounding it are becoming more interconnected. That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects…
Demand Gen Report: B2B Marketers Integrating Email with Other Channels to Boost Performance
Email continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. But B2B marketers are increasingly integrating email marketing with their efforts in social, SMS, push, and other channels to maximize the impact. “I have so many clients asking about integrating additional channels, such…
Report: 2018 State of Email Analytics
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look…
The Financial Brand: 6 Strategic Trends Reshaping the Future of Email Marketing in Banking
Email remains the workhorse of digital marketing. But how do companies in the banking industry create email campaigns that increase conversions, drive more traffic to your website, and generate more sales? In this post, Bill Streeter, Editor at The Financial Brand, discusses six big email marketing trends, sharing insights from several email…
Industry Spotlight on Email Marketing at Nonprofits
Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to businesses in other industries. Their organizations are usually driven primarily by donations, and therefore…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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