Holiday Marketing Quarterly: Fourth Quarter 2021 Checklist

Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…

Email Marketing’s Increasing Role as Third-Party Cookies Disappear

Email Marketing's Increasing Role as Third-Party Cookies Disappear

While some think that Google giving marketers two more years to prepare for the depreciation of third-party cookies will lead to complacency, I hope that brands maintain the momentum of recent months. Without a doubt, this change across the entire online advertising industry is causing a major shift in digital advertising targeting…

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Apple’s Mail Privacy Protection will have broad implications for how brands operate their email marketing program. These changes are most disturbing because they disrupt norms that have been in place for more than a decade—norms that have served consumers well and kept marketers honest. I would go so far as to say…

Drive Your Customer Loyalty Program with Automated Campaigns

Drive Your Customer Loyalty Program with Automated Campaigns

Just like email subscribers have their own distinct lifecycle that’s separate from the overall customer lifecycle, loyalty program members do too. They’re acquired by loyalty programs, get onboarded, need engagement as well as reengagement, and eventually transition out, usually passively. Automated email, SMS, direct mail, and other marketing campaigns have a key…

The Advantages of Gender-Neutral Messaging

The Advantages of Gender-Neutral Marketing

Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our…

Pandemic Email Audience Changes: Managing the Risks and Opportunities

Managing the Risks and Opportunities of Pandemic Email Audience Changes

List building has been challenging over the past 18 months, which has now made managing subscribers a challenge. Before talking about the issues that are pressing now, let’s look at how we got here… When coronavirus lockdowns started in March last year, consumer behaviors started to rapidly evolve. Many stores were closed…

Email Marketing Audit: Spotlighting 4 Commonly Neglected Areas

Email Marketing Audit- Spotlighting 4 Commonly Neglected Areas

It’s easy to get caught up in the day-to-day operations of your email marketing program—rushing to get the next campaign out. It’s hard work! But if you’re on auto-pilot, you might neglect several strategic and structural areas of your program. While your marketing technology stack is advancing with new features, your marketing…

On-Demand Webinar: The Biggest Shifts in Email Marketing Trends for 2021

The Biggest Shifts in Email Marketing Trends for 2021

The extraordinary events of the past year heavily influenced email marketing investments last year and are shaping the trends that will dominate 2021. We can see those shifts in the results of our second annual Email Marketing Trends Survey, where we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts. We…

Automated Campaign Ideas to Explore: An Oracle Consulting Checklist

Automated Campaign Ideas to Explore

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

Uplers: 29 Experts on Email Trends to Watch for in 2021

29 Email Experts on Email Marketing Trends to Watch for in 2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…