Things I’ve Read about Email Marketing that Are Simply Wrong

Things I’ve Read About Email Marketing That Are Simply Wrong

The web has always been a dicey place to get email marketing advice. Too many people incorrectly think that email marketing hasn’t changed much over the years, so outdated information tends to get recirculated over and over and over. Based on the rise in factual inaccuracies I’ve been seeing in recent months,…

What Email Marketers Should Be Upset About

What Email Marketers Should Be Upset About

There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated by…

The Last Word on May 2024

The Last Word

A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports RGE’s Dark Mode Collection (Really Good Emails) Accessibility Report 2024 (Email Markup Consortium) We Test Everything: Long vs. Short Copy (Alchemy Worx) Gmail App on Android Can Soon Summarize…

Evolving Your Account-Based Marketing Program [with on-demand webinar]

Evolving Your Account-Based Marketing Program

Account-based marketing (ABM) is a marketing and sales approach that focuses on a small number of high-value accounts rather than trying to market to a huge number of potential customers across an entire industry. With this focus, brands then send these accounts highly tailored marketing content and sales outreach to close the…