What Email Marketers Should Be Upset About

There’s no shortage of things in email marketing to be irritated about. The lack of email coding standards, the inconsistent email rendering, the partial support for CSS-based interactivity, the partial support of AMP for email, inconsistent implementations of dark mode, how expensive BIMI VMCs are,… Marketers have also been perpetually frustrated by the big differences between spam filtering algorithms at the major inbox providers—although Google and Yahoo recently agreed on deliverability standards, and Microsoft is considering signing on as well. So, that’s a huge win for email marketers.

While all of those things are frustrating, there aren’t many things to be truly upset about. After all, email marketing allows massive audience reach, enjoys unrivaled consumer acceptance, supports rich and personalized messaging, and generates an incredibly strong return on investment, particularly when compared to other channels.

While there aren’t many things to be upset about, there are a few. Please indulge my rant.

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