Subscriber Needs Your Preference Center Should Address

Subscriber Needs Your Preference Center Should Address

Despite having lots of tools to optimize contact frequencies based on changing subscriber behaviors, the reliance of most companies on last-click attribution strategies and a focus on short-term campaign-centric goals has created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling overmessaged and…

Holiday Marketing Quarterly: Second Quarter 2021 Checklist

2021 Q2 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…

The Last Word on March 2021

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Is Your C-Suite Equipped to Lead a Digital Transformation? (Harvard Business Review) What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them (Orbit Media Studios) Introducing the Dark Storefront:…

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