Email Marketing RulesHoliday Email Subject Line Insights to Boost Your Campaign Results
Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and other B2C brands using Oracle Responsys from…
Can You Over-Personalize Your Digital Marketing Messages?
Until recently, very few brands needed to seriously ponder that question. Yes, personalization has been a major marketing trend for nearly two decades. However, even as brands have gained new and increasingly sophisticated ways of personalizing content, they’ve had their aspirations limited by numerous realities, including their marketing platform’s capabilities, data quality…
The Last Word on August 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports No, Gmail Did Not Just Break All Open Tracking (Spam Resource) Over Half of Gen Z and Millennials Often or Always Accept Cookies (Emarketer) How Many Marketing Emails Is…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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