Fourth Quarter 2023 Holiday Marketing Quarterly

Q4 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. Our fourth quarter guide contains a 23-point checklist that helps you wrap up…

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

Accepting that You Can’t Change People… or Subscribers or Inbox Providers

You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…

Sinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX

Sinch CX Education Podcast- Bridging the Gap between Omnichannel Marketing & CX

“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing…

Email & Coffee Podcast: ‘The Strategy Comes First’

Coffee & Email podcast

I join Joi Brooks, the host of the Email & Coffee Podcast, to chat about email marketing strategy. During our conversation, we talk about… Email marketing education The biggest design tip to drive results Building interest and nurturing B2B leads Desiloing marketing and omnichannel customer behavior The critical zero stage of email…

The 5 Biggest Changes from a Decade of Email Marketing Change

The 5 Biggest Changes from a Decade of Email Marketing Change

Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that email marketing has undergone tremendous changes, even just in the past 10 years. This has been top of mind…

Email Marketing Trends for 2023: Proven Essentials

Email Marketing Trends for 2023: Proven Essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…

OneSignal Podcast: Email Is Important Part of Omnichannel Journeys

Email Is Important Part of Omnichannel Journeys

“People do not engage with channels. They engage with brands.” That’s one of many points that I stressed when I joined OneSignal Chief Revenue Officer Josh Wetzel on the OneSignal Podcast. During our discussion, we talked about: How businesses should think about their channel prioritization How the various digital marketing channels complement…

What’s Your Digital CX Strategy for Out of Stocks?

What's Your Digital Customer Experience Strategy for Out-of-Stock Products?

The pandemic, geopolitics, and war have snarled global supply chains, frustrating customers and causing record levels of brand switching and retailer switching. With problems unlikely to be resolved anytime soon, brands need nimble marketing strategies that maximize customer retention and minimize poor experiences. To accomplish this, brands need a multi-pronged approach that…

Mobile Marketing: Leveraging the Latest Trends

Mobile marketing- Leveraging the latest trends

With mobile devices increasingly woven into the fabric of consumers’ everyday lives, it’s imperative that marketers stay on top of the latest trends in mobile marketing. Leveraging insights from these trends will allow you to evolve your mobile experiences and meet consumers where they are. Pulling from our on-demand webinar on mobile…

Customer First Thinking Podcast: Email Still Rules

Customer First Thinking Podcast with Chad White

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast. I could agree more. I recently joined him on his podcast, where we talked about how the future of email marketing…