Direct Mail: The Most Overlooked Digital Marketing Channel

The Most Overlooked Digital Marketing Channel - Direct Mail

Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital…

How to Improve All 5 Steps of a Curbside Pickup

Improving All 5 Steps of a Curbside Pickup

Driven by health concerns and health regulations restricting store capacities, curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was implemented and ramped up hastily, often with manual processes and temporary fixes that have led…

Holiday Marketing Quarterly: Fourth Quarter 2020 Checklist

Q4 2020 Holiday Marketing Quarterly

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500…

How 5G Wireless Will Impact Marketers

Oracle - How 5G Wireless Will Affect Digital Marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate…

Webbula: Roundup for Email Marketing Holiday Tips

11 Email Experts Share Their Holiday Marketing Tips

The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled holiday season. My advice focuses on three areas: How the shape of the holiday season is likely to…

On-Demand Webinar: The Highest Impact Email Marketing Trends of 2020

The Highest Impact Email Marketing Trends of 2020

To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants. In this 49-minute on-demand webinar, we focus…

Demand Gen Report: B2B Marketers Integrating Email with Other Channels to Boost Performance

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Email continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. But B2B marketers are increasingly integrating email marketing with their efforts in social, SMS, push, and other channels to maximize the impact. “I have so many clients asking about integrating additional channels, such…

Top Email Marketing Trends of 2017

Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017: Interactive emails Email encryption HTML5 video in email Big Data personalization in emails Omnichannel email experiences Automated emails None of those trends got the majority of respondents excited, so we…

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