Mastering Retargeting: 5 Essential Strategies for Digital Marketers

Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success.

For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or mobile app, but haven’t completed a desired action. For example, perhaps a customer added a product to their shopping cart, but didn’t purchase it.

Retargeting involves using a variety of channels to remind or incentivize them to return and convert, including potentially:

• Displaying targeted ads across various online platforms they visit
• Sending a personalized email (if they’ve opted in)
• Sending a personalized SMS message (if they’ve opted in)
• Sending a personalized mobile push notification (if they’ve opted in)
• Sending a personalized browser push notification (if they’ve opted in)
• Sending a personalized direct mail piece

By doing this, you increase brand recall, encourage conversions, and maximize the effectiveness of marketing efforts by focusing on consumers who are already familiar with your brand.

During her more than two decades working with clients, Oracle Digital Experience Agency’s Virginia Carcavallo has identified five indispensable practices that can help you elevate your retargeting game. Let’s discuss each of them.

>> Read the entire post on Oracle’s Modern Marketing Blog