Email Marketing Rules6 Signs You Need an Email Accessibility Audit
Ensuring your email campaigns are accessible not only opens doors to a broader audience, but also increases engagement and fosters brand-building inclusivity. With 27% of Americans living with some form of disability, overlooking this demographic can limit your reach, undermine your marketing efforts, and damage your brand image. Beyond the impact on…
First Quarter 2025 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels….
What XMail’s Launch Could Mean for Email Marketers
Among the new developments to watch in the email space in 2025 may be the launch of XMail, an email inbox platform from X. On Dec. 15, X Owner Elon Musk said on X that XMail is “on the list of things to do.” In a separate post, he indicated that XMail…
A Year of Campaign Subject Lines: Inspiration from 2024
A catchy, yet descriptive subject line for your email or title for your SMS or push message can give your campaign a sizable boost. One way to stand out and be more relevant is to have a hook that’s connected to a holiday, season, or occasion—like the nearly 1,000 we highlight in…
The Last Word on December 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Elon Musk Xmail Teaser Poses New Threat For Billions Of Gmail Users (Forbes) 8 Email Marketing Trends to Watch in 2025 (Mailjet) New Research: We Analyzed 332 Million Queries…
Email Marketing’s Future and Beyond
Named a 2024 Contributor of the Year, I chat with CMSWire about a range of issues that will be critical to marketers this year and beyond, including: The future of email marketing Balancing personalization & broad appeal Improving customer journeys via email Email metrics and insights Overcoming common email marketing challenges >>…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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