Email Marketing RulesDesigning for Impact: Our Top Digital Marketing Creative Tips
Campaign design is constantly evolving, driven by tech and inbox innovations, changing consumer preferences, and the growing need to capture attention and serve customers well. In practice, those shifts don’t show up in big strategic overhauls. Performance is shaped by the details. Campaigns underperform because of small creative decisions that compound—things like…
The Last Word on April 2026
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports Unspam 2026 recap (Really Good Emails) Gap’s Chief Entertainment Officer Must Deliver More than Viral Moments (EMarketer) Massachusetts Officially Proclaims April 23 as Email Day in Honor of…
Email Marketing Underperforming? Let’s Troubleshoot It
While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels. If your organization is concerned about your email marketing performance, here…
First Quarter 2026 Marketing Benchmark Report
Zeta Global’s latest Marketing Benchmark report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Jan. 1 through Mar. 31, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
