The Last Word on October 2026

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…a

Must-read articles, posts & reports

iOS 27 and email: what marketers need to know (ActionRocket)

Get Your Employees Ready to Manage AI Agents (Reworked)

Building a Second-Wave AI Business (Seth Godin)

What’s Dragging Down A.I. Efficiency? The ‘Verification Tax.’ (The New York Times) (gift link)

AI Forces Publishers to Rethink Search-Dependent Revenue Models (EMarketer)

Retail’s AI Reckoning: Why the Next Wave of Commerce May Split Between Platforms and Retailers (EMarketer)

Bravery Is the Most Important KPI (Jono Anderson)

Our Genie Problem (Seth Godin)

Thomas L. Friedman: We Just Set Off the Second Big Bang (The New York Times) (gift link)

Insightful & entertaining social posts

taking lookmaxxing to another level https://t.co/8Iz3EWLiJw

— Keith Kouzmanoff (@emailmp) October 14, 2026

Noteworthy subject lines

Urban Outfitters, 10/6 – Unwrap the BAGGU Holiday Collection ✨
Kate Spade New York, 10/31 – Our Holiday Gift Guide has officially arrived✨
West Elm, 10/14 – Drew Scott’s holiday rule book
Olive Garden, 10/22 – Your Halloween feast awaits
Macy’s, 10/30 – Limited-edition Parade collectibles for gifting or treating yourself
Goldbelly, 10/22 – 🥧🍰 The PieCaken Is BACK for Thanksgiving!
Olive Garden, 10/26 – It’s National Pumpkin Day! 🎃
Huckberry, 10/22 – The Best of the Waxed Outpost, According to Our Design Director
TIDAL, 10/1 – September in review: see what you listened to 📻
Eddie Bauer, 10/15 – Most Loved For Sweater Weather
American Eagle, 10/31 – PSA: the perfect sweater makes your coffee taste better
Gap, 10/15 – Happy Gap Hoodie Day
Urban Outfitters, 10/31 – Going out tops worth making plans for
Dior Couture, 10/26 – The Cruise 2027 collection
Quiksilver, 10/21 – Young Guns: Big City
Bass Pro Shops, 10/29 – Congratulations to the Missouri Thunder. 2026 PBR Season Champions
Banana Republic, 10/15 – The La Ligne collab you’ve waited for

New posts on EmailMarketingRules.com

Zeta Live 2026: Every Session Now Available On-Demand

AI’s Core Strength & Weakness: ‘It Scales What You Give It’

The Last Word on September 2026