10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10 More Common Email Marketing Mistakes - And Solutions

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth…

The Definitive Guide to Adapting to Mail Privacy Protection

The Definitive Guide to Adapting to Mail Privacy Protection

Prior to the launch of Mail Privacy Protection (MPP) by Apple in the fall of 2021, marketers could easily see the engagement of their subscribers and reliably manage their email deliverability by following best practices established over the course of more than a decade. However, MPP has blurred marketers’ visibility into engagement…

Automated Campaign Ideas to Explore: An Oracle Consulting Checklist

Automated Campaign Ideas to Explore

Checklists can inspire you, help you identify gaps, allow you to take inventory, and provide an easy-to-follow action plan. At Oracle Marketing Consulting, we use checklists all the time with our clients. In fact, we love them so much that we wanted to share some of our most useful checklists, including this…

Welcome Email Best Practices

Welcome Email Best Practices - Making a Great First Impression

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are seven best practices to follow: Send welcomes immediately. Ask new subscribers to do something high-value….

The Future of Travel: Long-Term & Short-Term Recommendations

How to Prepare for the Future of Travel

No industry has been more heavily impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than travel and hospitality companies. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for…

On-Demand Webinar: The Email Subscriber Lifecycle

Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle

To nourish and grow an email relationship, you need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle. That means developing tactics to address the major subscriber moments from beginning to end. During this free 44-minute on-demand webinar, I discuss: The six stages of the subscriber lifecycle, from…

Report: Live Optimization Notebook on Welcome and Onboarding Emails

Live Optimization Notebook: Welcome & Onboarding Emails

Creating effective welcome and onboarding emails is hard—and many of your peers are struggling with the very same challenge. In this notebook, onboarding email expert Val Geisler, Litmus Community & Product Evangelist Jason Rodriguez and I review welcome emails submitted by fellow email marketers and provide hands-on copywriting suggestions, design feedback, and…

How Brands Use Email to Engage Customers at Every Stage of the Life Cycle

In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today’s consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information, and…

6 Keys to a Successful Welcome Email Experience

You’ve honed your email signup appeal language to entice people to subscribe. You’ve created a signup form that minimizes friction. You’ve placed that form on your website, in your mobile app, on your Facebook page, and in other places where your customers and potential customers will see them. And—success—people are subscribing. Now…

Build Smarter Emails with These 5 Blueprints

Transforming your emails can be a daunting task. Sometimes it’s difficult to know where to start, and sometimes the gap between where you are and where you want to be just seems too large to leap. In 5 Blueprints for Building Smarter Emails, we discuss how to make impactful, incremental improvements to…

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