Email Marketing RulesReceived 100+ Welcome Emails. Here’s What I Learned
I shared takeaways from having signed up for promotional emails from 100 brands in my CMSWire last column, so for this one I want to share what happened next: I received a lot of welcome emails!
But that’s not to say there weren’t some surprises. There were. Here are my key takeaways and the major opportunities I see for brands when it comes to crafting better onboarding experiences.
>> Read the entire post on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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