Received 100+ Welcome Emails. Here’s What I Learned

Why Brands Failed to Deliver on Welcome Emails

I shared takeaways from having signed up for promotional emails from 100 brands in my CMSWire last column, so for this one I want to share what happened next: I received a lot of welcome emails!

But that’s not to say there weren’t some surprises. There were. Here are my key takeaways and the major opportunities I see for brands when it comes to crafting better onboarding experiences.

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