Email Marketing Rules
Direct Mail: The Most Overlooked Digital Marketing Channel
Hear us out. Direct mail has changed. A lot of marketers think of it as static offset printed letters and postcards that are mass market. While that’s still the case for some direct mail, the channel as a whole has learned a lot of new tricks over the years. Today, with digital…
Managing Both Long-Term Inactive Subscribers and Never-Actives
Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they need to closely manage their inactive subscribers. These are the subscribers who aren’t opening…
Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes
The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. But even that is an increasingly tall order…
The Last Word on November 2020
A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports What Consumers Want from Email (eMarketer) 30 Email Marketing Influencers to Follow in 2020 (Sendinblue) Email Marketing Trends 2021 – 5 Trends to Watch (Smart Insights) There’s Still Lackluster Enthusiasm for Shopping…
Cyber Monday Email Marketing Activity & Sales Continue Weakening Trend
With consumers struggling financially and retailers having succeeded in pulling holiday sales into early November and even October, the downward trend in sales and email marketing activity during the Thanksgiving holiday weekend continued on Cyber Monday. Rising Email Volume Oracle Marketing Consulting predicted a 10% increase in email volume on Cyber Monday…
Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter
We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted…
Early Holiday Promotions Cannibalize Email Marketing and Sales on Thanksgiving and Black Friday
Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales. Increased email sends Oracle CX Marketing Consulting predicted a 10% increase…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
