Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider.

But even that is an increasingly tall order for four main reasons:

  • The traditional landscape of email clients is still quite expansive
  • The viewing options selected by email recipients
  • The decision of senders to use email content and code that has limited support or inconsistent implementations
  • The growth of browserless email clients with limited rendering functionality and conversion ability

Let’s talk about each of them in turn, starting with…

>> Read the entire post on Oracle’s Modern Marketing Blog

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