12 Trends a-Trending: What to Plan for This Holiday Season

12 Trends a-Trending: What to Plan for This Holiday Season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for in your holiday campaign planning…

​​Best Days to Send Email Marketing Campaigns This Holiday Season

The Best Days to Send Email Campaigns This Holiday Season

This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift-buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind. That is just…

Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign

How to Launch a Successful Holiday Campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including: How email marketing amplifies existing…

Optimizing Email Marketing Calls-to-Action: A 4-Point Plan

Optimizing Email Marketing Calls-to-Action- A 4-Point Plan

Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks….

Messaging during Recessions: 3 Opportunities for Marketers

Messaging during Recessions- 3 Opportunities for Marketers

Regardless of whether the US is technically in a recession already or not, the majority of Americans have been under increasing economic pressure for a while already due to the highest inflation in 40 years, which is dramatically eroding their purchasing power. Despite the fact that many of the forces driving inflation…

The Last Word on July 2022

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports The Best Ways to Learn Email Marketing (rodriguezcommaj.com) Accessibility Report July 2022 (Email Markup Consortium) Email Flows for Every Industry (Mailmodo) 6 Best Practices for Using Animation in Email (Animately) Elon Musk…

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