12 Trends a-Trending: What to Plan for This Holiday Season

This year’s holiday season is shaping up to be as dynamic and turbulent as the past few have been. But knowing what to expect and proper planning can help make the best of another tough holiday season.

Here are our predictions for 12 trends to account for in your holiday campaign planning process:

1. Plan for high inflation to persist
2. Recession fears will heighten shoppers’ concerns
3. Buy Now, Pay Later (BNPL) growing in usage
4. Supply chains will remain troublesome
5. Continued pressure to reduce online returns
6. In-store sales to continue rebounding
7. Full impact of Apple’s MPP will be felt
8. Early start to holiday season reinforced further
9. Veterans Day likely to be affected by elections
10. Marquee shopping days flattening out
11. BOPIS & curbside key to final week of season
12. Adopt more holistic performance measurement

For a full discussion of each of those trends…

>> Read the entire post on Oracle’s Modern Marketing Blog

>> Watch the companion on-demand webinar